Culinary & AFH Category Manager - A&T

Job Description

• Develop an understanding of market, competition, consumers and customers through the analysis of market and consumer research to drive the business and take corrective actions when needed.
• Partner with Marketing Head in developing Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L
• Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.
• Develop marketing execution plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution.
• Ensures that brand plans are executed on time and flawlessly on-time in full.
• Ensure consistent brand look and feel across in line with Brand Guideline
• Monitor brand performance and develop consumer insights through research tools and reporting
• Leads brand performance tracking & monthly brand audit
• Lead, align and monitor marketing campaigns from planning to execution while being consistent with brand objectives and JTBD
• Support annual budgeting, and quarterly forecasting.
• Lead brand NPD, VE initiatives, and RGM: including idea generation, preparation of business plans, P&L management, and post launch audits.
• Track NPDS/ innovations and keep close monitoring and take corrective actions when needed.
• Develop and implement advertising, POS, publicity, and consumer promotion plans.
• Develop and implement product and packaging updates.
Communication and coordination across cross-functional teams including: Brand Build, Sales, Operations, R&D , PMR, R&D, Procurement, supply chain teams

• Bachelor’s degree in marketing or business administration.
• Brand management experience in FMCG or similar accountabilities
• 3-5 years in marketing experience
• Strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.
• Result driven and consumer oriented.
• Proactive approach in resolving problems and challenges.
• Strong leadership skills
• Strong project management experience on NPD and creative/advertising
Strong analytical and creative thinking skills.

Location(s)