Culture & Employee Experience Senior Officer

Floward

Job Purpose

The Culture & Employee Experience Senior Officer supports the execution of Floward’s culture, engagement, and Employee experience initiatives by coordinating programs, developing content, and supporting internal and external communications. The role is hands-on and delivery-focused, ensuring that Floward’s values, culture, and employee experience are consistently reflected across internal touchpoints and Employee branding channels.

This role operates under the guidance of the Lead – Employee Branding & Culture and focuses on execution, coordination, and continuous improvement rather than strategy ownership.

Key Responsibilities

Culture & Employee Experience

• Support the rollout of culture initiatives that reinforce Floward’s values, mission, and ways of working across countries.
• Coordinate internal culture programs, engagement activities, recognition initiatives, and employee events.
• Support delivery of wellbeing, inclusion, and engagement campaigns in collaboration with People & Culture and other stakeholders.
• Ensure culture-related materials and communications are consistent, engaging, and accessible.
  
  

Employee Experience & Branding Support

• Support execution of Employee branding initiatives aligned with Floward’s EVP and culture narrative.
• Assist in developing and maintaining Employee branding content such as employee stories, visuals, social media posts, and internal assets.
• Coordinate with Talent Acquisition and Marketing teams to ensure consistency across candidate and employee touchpoints.
• Support tracking of Employee branding activity, engagement metrics, and campaign performance.
  
  

Internal Communications

• Support preparation and coordination of internal communications including announcements, campaigns, newsletters, and engagement updates.
• Ensure messaging is clear, aligned with Floward’s tone of voice, and reflective of cultural values.
• Support bilingual communication delivery where required (Arabic / English).
  
  

Employee Engagement & Feedback

• Support coordination of engagement surveys, pulse checks, and feedback initiatives.
• Assist in consolidating and analyzing survey data and employee insights.
• Support preparation of reports and presentations highlighting key findings and improvement opportunities.
• Assist in tracking action plans linked to engagement outcomes.
  
  

External Engagement & Events Support

• Support participation in Employee branding events such as career fairs, university engagements, and Employee forums.
• Assist in coordinating logistics, materials, and content for external Employee branding activities.
• Support partnerships with universities and professional networks as directed by the Lead.
  
  

Skills And Qualifications

Education

• Bachelor’s degree in Human Resources, Communications, Marketing, Business Administration, or a related field.
  
  

Experience

• 3–5 years of experience in culture, employee engagement, Employee branding, internal communications, or related People & Culture roles.
• Experience supporting campaigns, events, or communications in a corporate or multi-country environment is preferred.
  
  

Technical & Functional Skills

• Strong written and verbal communication skills (Arabic and English preferred).
• Comfortable working with digital communication tools, content platforms, and basic analytics.
• Ability to manage multiple activities, timelines, and stakeholders simultaneously.
  
  

About Floward

Floward is the leading online flowers and gifting company in the Middle East and the UK. Our company was founded in 2017, and within five years we expanded our operations to include nine countries. At Floward, we pride ourselves on creating a seamless and innovative experience for our customers and we love making the process of sending flowers and gifts as enjoyable as receiving them. We make sure to source our flowers daily from the best ethical growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion.

We are known for our flower arrangements, but we made great partnerships with local and international brands in all our communities to offer our clients a wide range of gifts including chocolate, perfumes, cakes, jewellery, and more.

Operating in 37 cities in nine countries across the MENA region and London, UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure that gifts and arrangements arrive fresh to the customer.

https://floward.co/