Customer Communication & Engagement

Role Overview

We are seeking a dynamic and agile professional who bridges creativity and commercial strategy a storyteller with a marketing brain and a systems mindset. The role demands someone fluent in Salesforce Marketing Cloud (SFMC) and automation platforms, who can craft compelling, brand-aligned content while driving measurable engagement through data-driven campaigns.

Key Responsibilities:

Content Creation & Brand Storytelling

• Develop engaging and high-performing copy for email, SMS, WhatsApp, and digital campaigns.
• Ensure all content adheres to brand tone, visual identity, and communication standards.
• Collaborate with the creative and design teams to conceptualize campaigns that drive awareness, engagement, and conversion.
• Create story-driven content that aligns with the customer journey and supports marketing objectives.

Marketing Automation & Systems

• Build, test, and optimize communication journeys using Salesforce Marketing Cloud (SFMC) .
• To dispatch timely communications to the right segment.
• Manage audience segmentation, A/B testing, and campaign reporting.
• Ensure seamless integration and automation across customer touchpoints.
• Work closely with data, CRM, and digital teams to enhance personalization and performance.

Strategy & Collaboration

• Support commercial campaigns and product launches through creative and strategic content planning.
• Partner with cross-functional teams (CX, Marketing, Digital) to ensure message alignment and maximize impact.
• Analyze campaign results and continuously refine communication effectiveness.
• Act as a brand guardian, maintaining consistency in language, tone, and message across all channels.

Qualifications & Experience

• Bachelor’s degree in communications, marketing, media, literature or related field (Master’s preferred).
• 5–8 years of experience in content marketing, copywriting, or digital communications.
• Proven experience with Salesforce Marketing Cloud or other automation platforms (Active Campaign, HubSpot, etc.).
• Strong understanding of brand guidelines, customer journeys, and digital ecosystems.
• Excellent command of English; Arabic proficiency is a plus.
• Strong analytical mindset with commercial awareness.
• Agile, proactive, and solution-oriented with a collaborative approach.

Desired Skills

• Creative Copywriting & Brand Storytelling
• Content Strategy & SEO Writing
• Campaign Planning & Marketing Automation
• Data-driven Decision Making
• Project Management (Asana, Click Up, etc.)

Strong communication, problem-solving, and leadership abilities