Customer Journey Analytics – BA

Role description

Job Title : Customer Journey Analytics – BA

Location : Dallas, TX (Onsite – Hybrid)

Job Description :

Role Summary

The Customer Journey Analytics Business Analyst and Agile Scrum Master serve as a hybrid analytics and delivery leader responsible for translating business reporting needs into actionable requirements within Adobe Customer Journey Analytics while enabling Agile execution across analytics teams. This role supports the migration from Adobe Analytics to CJA by documenting reporting logic, validating component recreation, and ensuring alignment between business expectations and technical implementation. The role also facilitates Scrum events, removes impediments, shields teams from distractions, and drives iterative delivery of high-quality analytics products.

Core Responsibilities

• Translate business questions into CJA use cases, reporting components, segment logic, and calculated metrics
• Analyze Adobe Analytics Workspace projects and identify components that require recreation in CJA
• Validate reporting outputs through side-by-side comparisons and support user acceptance testing
• Maintain migration documentation, mappings, definitions, and governance standards
• Serve as the liaison between business, analytics, and technical implementation teams
• Facilitate Agile ceremonies including sprint planning, daily standups, reviews, and retrospectives
• Remove blockers, improve team flow, and champion continuous improvement
• Support prioritization, backlog refinement, release coordination, and stakeholder communication

Top Skills Integrated into the Role

• Strong requirements gathering and documentation
• Expertise in Adobe Analytics Workspace and CJA concepts
• Ability to interpret segments, calculated metrics, and reporting structures
• Understanding of marketing channels, processing rules, and classifications
• Detail oriented validation and QA skills
• Ability to translate business questions into measurement definitions
• Facilitation of Scrum ceremonies
• Backlog management and prioritization
• Impediment removal and team support
• Effective stakeholder communication
• Coaching teams on Agile principles
• Conflict resolution and team alignment
• Continuous improvement mindset
• Delivery planning and transparency

Skills

Mandatory Skills : Adobe Analytics - Campaign, Adobe Campaign, Adobe Experience Manager - Authoring, Adobe Target, Salesforce Marketing Cloud Campaign Operations

Other details

Benefits/perks listed below may vary depending on the nature of your employment with LTIMindtree (“LTIM”):

Benefits and Perks:

• Comprehensive Medical Plan Covering Medical, Dental, Vision
• Short Term and Long-Term Disability Coverage
• 401(k) Plan with Company match
• Life Insurance
• Vacation Time, Sick Leave, Paid Holidays
• Paid Paternity and Maternity Leave

The range displayed on each job posting reflects the minimum and maximum salary target for the position across all US locations. Within the range, individual pay is determined by work location and job level and additional factors including job-related skills, experience, and relevant education or training. Depending on the position offered, other forms of compensation may be provided as part of overall compensation like an annual performance-based bonus, sales incentive pay and other forms of bonus or variable compensation.

Disclaimer: The compensation and benefits information provided herein is accurate as of the date of this posting.

LTIMindtree is an equal opportunity employer that is committed to diversity in the workplace. Our employment decisions are made without regard to race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions), gender identity or expression, national origin, ancestry, age, family-care status, veteran status, marital status, civil union status, domestic partnership status, military service, handicap or disability or history of handicap or disability, genetic information, atypical hereditary cellular or blood trait, union affiliation, affectional or sexual orientation or preference, or any other characteristic protected by applicable federal, state, or local law, except where such considerations are bona fide occupational qualifications permitted by law.

Benefits
Compensation range: $80,000.00 to $100,000.00 per year
About LTM
LTM is an AI-centric global technology services company and the Business Creativity partner to the world’s largest and most disruptive enterprises. We bring human insights and intelligent systems together to help clients create greater value at the intersection of technology and domain expertise. Our capabilities span integrated operations, transformation, and business AI — enabling new ways of working, new productivity paradigms, and new roads to value. Together with over 87,000 employees across 40 countries and our global network of partners, LTM — a Larsen & Toubro company — owns business outcomes for our clients, helping them not just outperform the market, but to Outcreate it. Please also note that neither LTM nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTM for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTM disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/