Customer Marketing Manager

About Haleon:

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Job Purpose:

The Customer Marketing / Trade Marketing Manager – will report to Head of Commercial Excellence and is responsible for driving both sales and margin for all products within Pharmacy Channels (Chain Pharmacies, General Pharmacies & E Pharmacies). The Customer Marketing Manager is accountable for the development and adaptation of category strategies for the management of different product categories within local conditions (in terms of both clients and categories). The Manager also supports the strategic management of Trade Marketing, aiming to provide the right format, pack, at the right price for each occasion, shopper mission and channel.

• Drive our brand / pack / channel mix to where the profit growth lies – proactively
• Invest promo against brand's consumer objective
• Invest holistically in winning customers
  
  
  

Key Responsibilities:

Customer Marketing Manager / Trade Marketing (Pharmacy Channels)

As a strategic leader in the Pharmacy Channel, you will be responsible for driving commercial excellence through targeted trade marketing initiatives, shopper engagement, and cross-functional collaboration. Your role will span strategy, execution, and performance optimization across Chain Pharmacies, General Pharmacies, and E-Pharmacies.

Strategic & Channel Development

• Design and execute trade channel strategies aligned with company growth objectives
• Optimize distribution across pharmacy channels to maximize reach and efficiency
• Support NRM workstreams with active mix management and trade investment pillars
  
  
  

Shopper Engagement & Visibility

• Deploy best-in-class trade tools to enhance in-store visibility and shopper activation
• Ensure implementation of Planograms (Activity Grid) in line with brand strategy
• Guide sales teams with merchandising tools and execution standards
  
  
  

Budget & Investment Management

• Own Gross-to-Net and trade investment budgets across monthly, quarterly, and annual cycles
• Manage A&P promo line investments with robust tracking, forecasting, and execution
• Lead pre- and post-promotion analysis to refine future promotional strategies
  
  
  

Cross-Functional Collaboration

• Partner with Marketing, Finance, Sales, and Supply Chain teams to align on execution
• Coordinate with Sales Head to identify new channel penetration and distribution opportunities
• Support D-Commerce team in achieving winning shelf presence both online and offline
  
  
  

Operational Excellence

• Monitor and self-audit ComEx SOPs to ensure compliance and process integrity
• Conduct extensive market visits to gather channel insights and shopper trends
• Prepare and circulate quarterly Trade Promotion Calendars to all stakeholders
  
  
  

Joint Business Planning & Best Practices

• Participate in Joint Business Planning for key accounts and budget allocation
• Deploy budgets effectively for shelf rentals, displays, multibuys, and R&A
• Collaborate with Area Teams to share best practices and represent Pakistan’s Pharmacy Channel
  
  
  

Skills and Competencies:

• Bachelor degree in Business Administration, Marketing and Communications, or equivalent, Masters degree in management is preferr
• Minimum 4-5 years’ experience in a reputed FMCG company in Trade Marketing or Brand Management
• Effective communication skills and command of the English language
• Strong analytical and good presentation skills
• Good knowledge of trade marketing and brand plans
• Good grasp of distribution and logistics management
• Management of budgets and understanding of financial and legal regulations
• Hands on exposure to dealing with Trade Channels
• Management of agencies and suppliers
• Deep understanding of the P&L, retail math, analytics, financial/strategic modelling, forecasting, etc
• Problem solving, possess solid judgment, and decision-making ability, and can deal with ambiguity.
  
  
  

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.