Data Analyst – Email Marketing

We are seeking a detail-oriented Data Analyst with strong Email Marketing experience to analyze campaign performance, optimize outreach strategies, and support data-driven decision-making. The ideal candidate will have hands-on experience working with email platforms, CRM data, and marketing analytics to improve lead generation, engagement, and conversion rates.

Key Responsibilities

• Analyze email marketing campaign performance including open rates, click-through rates (CTR), bounce rates, conversions, and ROI
• Build dashboards and reports to track KPIs and campaign trends
• Segment email lists using behavioral, demographic, and engagement data
• Monitor deliverability metrics and suggest improvements to reduce spam rates
• Perform A/B testing analysis (subject lines, content, timing, CTAs)
• Clean, validate, and manage large datasets from CRM and email platforms
• Provide actionable insights to marketing and sales teams
• Collaborate with email marketing specialists to optimize campaigns
• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR)

Required Qualifications

• Bachelor’s degree in Data Analytics, Marketing, Business, or a related field
• 2–4 years of experience in data analysis with email marketing exposure
• Strong skills in Excel / Google Sheets (Pivot Tables, VLOOKUP, formulas)
• Experience with email marketing tools (e.g., Apollo, GMass, Brevo, Mailmeteor, Mailchimp, HubSpot)
• Strong understanding of email KPIs and marketing funnels
• Experience working with CRM data and lead databases
• Ability to interpret data and present insights clearly

Preferred Skills

• Experience with SQL, Python, or data visualization tools (Power BI, Tableau, Looker)
• Knowledge of cold email campaigns and lead generation strategies
• Understanding of U.S. B2B marketing and outbound email best practices
• Familiarity with spam compliance and email warm-up processes
• Experience supporting marketing teams in construction, SaaS, or B2B services

Key Competencies

• Strong analytical and problem-solving skills
• High attention to detail and data accuracy
• Ability to work independently and meet deadlines
• Strong communication and reporting skills
• Results-driven mindset

What We Offer

• Competitive salary based on experience
• Performance-based incentives
• Flexible work environment
• Opportunity to work with international clients and campaigns
• Growth opportunities in data-driven marketing roles

Job Type: Full-time

Work Location: In person