Data and Measurement Lead

About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

The Data and Measurement team plays a critical role in Google goal to be the most trusted experts for our advertisers and partners that delivers high performing, durable advertising solutions in a privacy first ecosystem. As Data and Measurement Specialist, you will be in charge of digital transformation for advertisers and partners across the LCS book of business. You will help advertisers and partners build a solid measurement and data infrastructure foundation which customer can build their performance and media effectiveness solutions on. You will be advising clients and the industry on measurement strategies to enhance business performance and will collaborate with internal and external stakeholders to promote the adoption of Google's preferred measurement methods and products. You will also design tests and conduct research to help clients in understanding the advertising effectiveness across digital platforms and media.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Establish and execute sales/product strategies within functions to specific clients to meet desired outcomes (e.g., business generation, product adoption, etc.), align product and business strategies to develop a roadmap, and provide feedback to inform and align product GTM strategies.
  
• Identify business growth opportunities within the market and for customers and work with internal stakeholders to determine and drive the business growth, potential of opportunities, and marketing efficiency, and the incremental investment recommended to achieve customer business outcomes.
  
• Manage expectations and maintain relationships with stakeholders to build rapport and credibility, and plan, create, deliver strategy, and provide input to help stakeholders achieve project goals.
  
• Share and scale best practices, learnings, and business strategies (e.g., objection handling, pitching, business techniques) to upscale accounts, and link solutions and best practices to meet customer and Google business needs.