Key Responsibilities:
- Develop and execute the delegate sales strategy for all assigned events.
- Manage, mentor, and motivate a team of delegate sales executives to achieve individual and team revenue targets.
- Identify key audience segments and implement effective outreach and engagement campaigns.
- Generate delegate registrations through outbound calls, emails, and digital marketing collaboration.
- Develop compelling value propositions tailored to specific delegate profiles.
- Work closely with the marketing team to align messaging and campaigns for lead generation.
- Maintain up-to-date knowledge of event topics, industry trends, and competitor events.
- Build and maintain strong relationships with key clients and partners.
- Assist with on-site event registration and attendee support when required.
Reporting and administration:
- Monitor and report on delegate sales performance, pipeline status, and revenue forecasts.
- Ensure accurate data entry, lead tracking, and progress reporting via CRM tools (e.g., Salesforce, HubSpot).
- Prepare post-event reports with performance analysis and delegate feedback.
- Manage the sales calendar, team KPIs, and weekly performance meetings.
- Work with finance to ensure timely invoicing and payment follow-ups.