Deputy Manager - Retail

Key Responsibility Areas (KRAs):

1. Same Store Growth Strategy

• Analyze historical sales data to identify growth opportunities within existing stores.
• Develop and implement initiatives to increase average transaction value and conversion rates.
• Collaborate with concessionaires to optimize product assortment and pricing.

2. Performance Monitoring & Reporting

• Track daily, weekly, and monthly store-level performance metrics.
• Prepare dashboards and reports for internal reviews and concessionaire meetings.
• Identify underperforming stores and recommend corrective actions.

3. Customer Experience Enhancement

• Conduct regular store audits to ensure compliance with service standards.
• Implement feedback mechanisms and mystery shopping programs.
• Work with brands to improve visual merchandising and store layout.

4. Stakeholder Engagement

• Coordinate with concessionaires to align on growth targets and promotional plans.
• Support onboarding and training of store staff for new initiatives.
• Liaise with airport operations and security for smooth functioning of retail outlets.

5. Digital & Loyalty Integration

• Promote adoption of digital invoicing and loyalty programs to boost repeat purchases.
• Monitor penetration and redemption rates of loyalty initiatives.

6. Inventory & Merchandising

• Conduct periodic inventory checks and provide feedback for replenishment planning.
• Ensure optimal stock levels and reduce instances of stock outs or overstocking.

7. Compliance & Standards

• Ensure all retail operations comply with airport regulations and brand guidelines.
• Support audits related to safety, hygiene, and commercial agreements.

Qualifications & Experience:

• Bachelor’s degree in business, Retail Management, or related field.
• 4–8 years of experience in retail operations, preferably in Retail Companies, Airports, Malls or high-footfall environments.
• Strong analytical, communication, and stakeholder management skills.