Design Manager

About Softline Solutions

Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.

About the role

As the Design Manager, you will be the visual engine of the Brio brand. Reporting directly to the Creative Director, Digital, you will lead a team of mid-level and junior designers to execute high-impact creative for Amazon (PDP/EBC), global product launches, and our Shopify storefront. You aren't just managing pixels; you’re managing people, processes, and the pursuit of a premium, conversion-driven customer experience.

What you'll do

• Amazon & Marketplace Excellence: Oversee the end-to-end creation of high-converting Amazon listing images, A+ Content (EBC), and Brand Store layouts. Ensure all assets are optimized for mobile and desktop conversion.
• Shopify & Web Design: Lead the design and maintenance of our Shopify storefront. Collaborate with the digital team to create landing pages, update product modules, and improve the UI/UX to drive DTC sales.
• Product Launch Strategy: Lead the visual strategy for new product introductions (NPI), ensuring a cohesive look and feel from initial teaser to full-scale marketplace rollout.
• Team Leadership & Mentorship: Manage, inspire, and grow a team of junior and mid-level designers. Conduct regular 1-on-1s, provide constructive critiques, and foster a culture of professional growth.
• Digital Marketing & E-commerce: Drive the creative direction for email marketing (Klaviyo), paid social ads (Meta, Google), and web banners, ensuring brand consistency across the entire funnel.
• Workflow Optimization: Implement and refine design workflows to ensure the team hits tight deadlines without sacrificing quality.

Qualifications

• 6+ Years of Design Experience: A strong background in graphic design, specifically within the consumer electronics or home goods sector.
• 2+ Years of Leadership: Proven experience managing a creative team and delegating tasks effectively.
• Shopify Savvy: Deep understanding of the Shopify ecosystem, including designing for themes, app integrations, and mobile-first web layouts.
• E-commerce DNA: Expert-level understanding of Amazon's visual requirements. You know the difference between a "pretty" image and an "effective" one.
• Software Proficiency: Mastery of Adobe Creative Cloud (Photoshop, Illustrator, InDesign). Experience with Figma for web prototyping is highly preferred.
• Strategic Thinking: Ability to translate marketing data and consumer insights into compelling visual stories.
• Portfolio: A diverse portfolio showcasing clean aesthetics, successful product launches, and high-performing digital marketing assets.

The pay range for this role is:
100,000 - 110,000 USD per year(Softline HQ)