Designer

Company description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas and Spark Foundry, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide

Overview Responsibility and Focus

The graphic designer is responsible for creating visual designs for various mediums such as print, digital, and broadcast. They will be responsible for designing visual brand identities that effectively convey / communicate the message and goals of the campaign while also understanding the brand architecture in order to resonate with the target audience. This may include creating layouts, visuals, logos, brand identities, typography compositions, illustrations, and infographics.

Additionally, they may create and maintain design and brand guidelines, oversee production and ensure that designs are technically and visually accurate, as well as ensuring that the designs are delivered on time and form.

The Graphic Designers collaborates with other members of the creative team, such as; creative directors, copywriters and art directors, while overseeing and mentoring other creative members.

Main Tasks Technical & Product

Technical & Product

The Designer is responsible for the conceptualising and designing of digital content across a variety of asset types and communication channels. This role will partner closely with a dedicated Digital Content Strategist and collaborate with the media team to deliver high-quality agile digital content. This role will allow for ample autonomy to shape the various types of content that is served up to our multiple audiences. This Designer will be responsible for the development of all agile content and ensure timely and quality delivery of said content.

• Working independently on "design only" projects
• Taking care of a project from the concept phase to the realization phase
• Collaborating with other team members

Business Acumen & Operational Efficiency

Designing and producing content, including social media, display banners and art direct still/video shoots.

Ensuring a cohesive brand visual architecture while creating design visuals and other assets

• Ensuring consistency in designs and content across all company platforms.
• Reviewing product positioning and online marketing content to identify room for improvement
• Working with developers to oversee the smooth implementation of content
• Working from scamps or, on pure design-led projects, creating a range of cross-platform design work. Create designs that drive user acquisition and retention metrics across all channels
• Working collaboratively with Creatives, UX or Developers to deliver digital output of the highest quality and to brief
• Staying up to date with emerging digital trends and culture and using these to make recommendations to SC
• Articulating and presenting creative ideas/treatments

Innovative & Analytical Mindset

Recognizes opportunities and initiates actions to capitalize on them. Looks for new and productive ways to make an impact. Demonstrates this characteristic when it comes to generating new ideas or processes, Uses sound judgment about when to take action and when to seek guidance or permission. This is in contrast to those who fail to notice opportunities, wait to be asked or instructed before taking action, seldom offer new ideas or express reservations about taking on additional responsibilities.

People & Leadership

• Willingness to collaborate with others
• Team Player
• Able to Add value within a bigger group

Shows genuine sensitivity to the needs, feelings and capabilities of other people. Deals with others in a pleasant manner. Treats others with respect and consideration.

Prioritizes tasks and manages time to ensure that deadlines are met. Plans his or her time and sticks to those plans. Prevents or manages interruptions until the highest priority tasks are accomplished. As well as, keeping a work / life balance in perspective.

Self

• Curious and ambitious
• Driven to advance and contribute
• Continuously developing own skills
• Up to date and resourceful

Qualifications Education and Experience Required

3-5 years experience as a Graphic Designer

• Ability to design overall creative test assets incl. aesthetics, typography, color, brand, iconography, imagery, layout and concept sophistication (Owner of the brand's VBL - Visual Brand Language/Design Guidelines)
• Work across asset types (static, video, animation); review existing content and identify how to pivot into "testable" assets
• Comfortable challenging content strategist and brand team and asking the right questions to push work forward
• Strong conceptual, composition, photo art direction and ideation skills - digitally native, understand what works in key digital platforms, yet able to think about the overall design and voice to break through anywhere
• Detail-oriented - very diligent about keeping track of and properly naming files and versions based on the quick turn changes coming out of the daily check ins
• Digital portfolio that showcases a variety professional design projects. The ideal candidate will have digital, social, branding, and motion.
• Hands on experience with creative graphic production design software and image editing software (e.g., InDesign, Photoshop and Adobe Illustrator, After Effects)
• Basic knowledge of AI generative tools
• Critical Thinking / using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to opportunities
• Ability to manage multiple creative projects
• Bachelors, BFA, degree preferred, majoring in art, graphic design, or advertising
• Experience working in an agency or in-house design department
• Have a good understanding of digital design
• An understanding of responsive design and how to get the most from design across all devices - mobile, website, apps
• Consistently design to a high standard with target audience in mind
• Keep abreast of current design trends and implement these into your own work
• Ensure that design ideas are communicated clearly (in writing and verbally) to colleagues and clients