Digital Ads Specialist

Location: Boise, ID
Position Title: Digital Ads Specialist
Schedule: In-Office | Full-Time
Compensation: $58,700 - $85,200/annually

About Bartlett Roofing

At Bartlett Roofing, we partner with driven individuals who turn challenges into opportunities and believe success is something earned, not given.

Our people are our greatest asset, and we back that belief by investing in your development with elite training, ongoing mentorship, and a winning team culture.

What You’ll Do

As a Digital Ads Specialist, you’ll drive high-quality roofing leads through paid digital advertising channels—Google Ads, LSA, Meta, YouTube, and others—maximizing ROI and lowering acquisition costs across markets. You’ll own campaign performance from strategy to reporting, ensuring every dollar spent produces measurable results.

Key Responsibilities:

• Plan, launch, and manage paid campaigns across multiple platforms
• Optimize campaigns for conversions, not impressions
• Continuously A/B test audiences, creative, and copy to improve CTR and lead conversion
• Track and attribute leads accurately using Google Tag Manager, WhatConverts, and CRM integrations
• Conduct weekly campaign audits, adjust budgets, and implement optimizations within 48 hours
• Manage ad-specific landing pages and collaborate with the SEO team on conversion rate improvements
• Monitor ROAS, CPL, CTR, and Conversion Rates to ensure high-performing campaigns
• Produce weekly summaries and monthly reports with actionable insights

What You Bring

• 2+ years of experience in digital advertising (Google, Meta, or related platforms)
• Strong understanding of paid media strategy, audience targeting, and conversion optimization
• Proficiency in Google Ads, Meta Ads Manager, and analytics tools (Google Analytics, Tag Manager, etc.)
• Data-driven mindset with proven ability to interpret and act on performance metrics
• Organized, proactive, and highly results-focused

Why Bartlett

• Competitive pay + PTO/ Sick time
• 401(k) with match
• Medical, Dental & Vision Insurance
• Fast-growing company with real advancement potential
• Supportive, high-performance culture

Apply Now!

If you’re ready to scale digital ad performance, drive real business results, and help Bartlett Roofing dominate paid search and social channels, we want to hear from you

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