Digital Branding executive - SEO/SMM

Role Name: Digital Branding Executive.

Key Responsibilities

Social Media Management (Instagram, LinkedIn, Facebook, YouTube)

• Design, produce, and publish weekly reels and posts.

• Develop narrative-driven series (e.g., Why This Story?) to engage audiences.

• Monitor trends and incorporate them into brand storytelling strategies.

YouTube Content Production

• Produce and edit long-form YouTube videos (founder stories, interviews, animated explainers).

• Create new YouTube Shorts as well from existing long-form content.

• Coordinate and/or conduct recorded interviews with historians and subject experts.

• Design engaging titles, thumbnails, and ensure upload-ready formatting.

Founder Voice & Storytelling

• Work closely with the founders to turn concepts, ideas, and behind-thescenes moments into polished, engaging content.

• Capture and edit behind-the-scenes footage of creative processes.

Digital Marketing & Analytics

• Plan, execute, and manage targeted Google Ads, Meta Ads, and other advertising campaigns.

• Track and analyze performance via Google Analytics and ad platform dashboards.

• Optimize ad targeting, budgets, and creatives for maximum ROI.

• Implement SEO strategies to improve search rankings and organic reach.

• Manage Social Media Marketing (SMM) initiatives for community growth.

Website & Landing Page Optimization

• Manage and update WordPress websites for brand consistency and performance.

• Optimize landing pages for improved conversions and user experience.

• Collaborate with designers and developers to improve site navigation, speed, and SEO readiness.

Job Type: Full-time

Pay: ₹400,000.00 - ₹600,000.00 per year

Work Location: In person