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Digital Campaigns Manager
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Job description: Digital Campaigns Manager – Global Marketing Centre, Bangalore
Scope of Position:
Design and delivery of ROI and performance-driven B2B Account-based marketing campaigns leveraging digital tools and channels. Campaign execution stages include - planning, launching, optimizing, measuring, and reporting of the campaign performance to business stakeholders and leadership.
Key Responsibilities:
Campaign/Account Based Marketing
- Assist Customer Marketing managers in the development of robust journey maps and persona research for key customer targets
- Identify the most effective customer touchpoints to achieve business objectives and develop account-based marketing campaign plans
- Digital media planning (LinkedIn, YouTube, SEM, Programmatic ads)
- Enhance account experience and personalization using ABM tools on campaigns and website
- Campaign management and email marketing on automation tools like Pardot
- SEO and content optimisation
- Execute, measure, optimise, iterate
- Maintain regular measurement of the ROI of campaigns & report on results
- Collect and use data to inform new campaigns and continuous performance improvement
Lead Generation & Attribution of success
- Effective measurement of B2B campaign success by tracking leads through Pardot and Salesforce.com
- Track lead progress all the way through to revenue, often managing long sales cycles to provide valuable insight on campaign performance
Leadership
- Coach Vertical Marketing leads in effective digital communication and lead generation campaigns
- Advocate and thought leader in digital marketing space
Key Accountabilities:
- Leads generated / Win rate / Value – all tracked in CRM
- Marketing ROI – across every initiative and annual performance
Organizational networking
- Collaborate with global teams across global time zones. Some flexibility will be required regarding office working hours to facilitate communication with US colleagues
Desired Skills and Experience
Qualifications & Requirements
- A team player with excellent interpersonal skills, persuasive, and able to build strong working relationships (local and international).
- Must be highly experienced digital operator, proven experience managing digital lead generation campaigns for well-known B2B brands
- Years of experience required: 7+
- Solid experience of Marketing Automation and CRM tools like Pardot and Salesforce marketing solutions
- Marketing or business-related tertiary qualification
- Excellent analytical and conceptual skills. Able to translate insight into new ideas and strategies and recommend changes as he/she deems fit for growth.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
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