Digital Communications Director

Digital Communications Director

Department: Administration

Exempt/Non-Exempt: Exempt

Full-Time/Part-Time/Seasonal: Full Time

Workweek: 40 hours/week. Ability to work flexible hours, including evenings and weekends during emergencies.

Salary: $125,000 - $135,000.Based on qualifications and experience. Competitive Jersey City retirement and health benefits packages are available, including pension, dental, medical, prescription, FSA (flexible spending account), life insurance, and more.

The City of Jersey is seeking a Digital Communications Director to lead its digital strategy and online presence, ensuring residents receive timely, accessible, and engaging information across all digital platforms. This role reports to the Communications Director and works closely with the Mayor's Office, department heads, and external partners to advance the city's communications goals.

Job Duties:

Digital Strategy & Content

· Develop and execute a comprehensive digital communications strategy aligned with the Mayor's priorities and citywide initiatives.

· Manage all city social media accounts, including content creation, scheduling, community engagement, and analytics.

· Oversee the city website, ensuring content is current, accessible, and user-friendly.

· Create compelling multimedia content, including graphics, videos, and interactive features.

· Write and edit digital content for various platforms and audiences.

Emergency & Crisis Communications

· Serve as a key member of the emergency communications team, coordinating digital messaging during weather events, public safety incidents, and other emergencies.

· Manage citywide alert systems and ensure rapid dissemination of critical information.

· Maintain and update emergency communications protocols for digital channels.

Analytics & Optimization

· Track and analyze performance metrics across all digital platforms.

· Provide regular reports on engagement, reach, and campaign effectiveness.

· Use data to inform strategy and continuously improve digital outreach.

Coordination & Collaboration

· Partner with city departments to amplify their initiatives and ensure consistent messaging.

· Train staff across departments on social media best practices and brand standards.

· Coordinate with the Office of Information Technology on digital infrastructure needs.

· Manage relationships with digital platform vendors and contractors.

*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Required Educational Background: Bachelor's degree in communications, journalism, public relations, marketing, or related field.

Required Experience: Minimum 3 years of experience in digital communications, social media management, or related work.

Skills:

· Knowledge of management principles and techniques.

· Demonstrated expertise in managing organizational social media accounts across multiple platforms.

· Strong writing, editing, and visual storytelling skills.

· Experience with content management systems, social media scheduling tools, and analytics platforms.

· Experience in government, political, or public sector communications.

· Proficiency in graphic design software (Adobe Creative Suite, Canva).

Video production and editing skills.

Bilingual abilities, particularly Spanish.

Familiarity with accessibility standards and ADA compliance for digital content.

To apply for this job with the City of Jersey City, please fill out our Employment Application.

Please note that this role is subject to the residency requirements set forth by the NJ First Act.

Job Type: Full-time

Pay: $125,000.00 - $135,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: In person