Digital Communications Manager

Purpose of the Role

At QNB Sigorta, we aim to deeply understand customer needs and deliver products and services that truly meet them — brought to life through impactful and creative communication materials, across the most relevant channels.

This role goes beyond enhancing brand awareness; it focuses on strengthening customer experience through data-driven, customer-centric communication strategies in collaboration with business units and agencies.

Responsibilities

• Develop effective and creative communication materials for products and services based on customer insights.
• Design communication strategies not only to build brand awareness but also to drive customer acquisition and loyalty.
• Collaborate with creative agencies, product teams, performance marketing, and other business units to design, prepare, and execute campaigns.
• Select the right communication assets for each channel and ensure timely and accurate execution.
• Analyze campaign performance to ensure measurable results and continuous improvement.
• Implement customer-oriented brand messages in employee engagement, corporate communication, and sustainability projects.
• Lead and inspire a high-performing team, fostering a collaborative, fast-paced, and results-driven culture.

Education & Experience

• Bachelor’s degree in Communications, Business, Marketing, or related fields.
• 6–8 years of experience in brand communications, corporate communications, or digital marketing (preferably in insurance, finance, telecom, or FMCG industries).
• Proven experience in agency collaboration, creative content production, and project management.
• Demonstrated leadership in team management.

Skills

• Strategic mindset with a focus on understanding customer needs.
• Creative and “out-of-the-box” thinking.
• Fast learner with strong product and market adaptation skills.
• Experience managing both digital and traditional communication channels.
• Strong analytical skills with KPI-based campaign evaluation and optimization.
• Excellent coordination, project, and agency/team management abilities.
• Strong communication skills in both Turkish and English.

Personal Qualities

• Creative, quick learner, and results-oriented.
• Strategic yet agile and detail-oriented in execution.
• Collaborative and able to work harmoniously with cross-functional teams.
• Innovative, customer-focused, and trend-conscious.