Digital Content Associate

Salary Band:

C4:TR $62,000-$70,000 (0-2 years exp)

C-5: $70,000-$75,000 (2+ years)

The New York State Executive Chamber is seeking a high-energy Content Associate to join our Digital-Creative Team. This team is the primary architect of the administration's digital voice, responsible for executing a high volume of written and visual content across all major channels, including social media, email, SMS, and official web platforms. Reporting to the Director of Digital Strategy, the Content Associate will serve as a critical partner in managing Governor Kathy Hochul’s digital presence.

In this role, you will be on the front lines of communicating the Governor’s agenda to millions of New Yorkers. You will balance a fast-paced writing and messaging portfolio with on-the-ground field production, directly capturing the Governor’s work as it happens. A successful candidate will be a collaborative storyteller, working across Executive Chamber departments and State agencies to translate complex policy initiatives into engaging, accessible, and creative content that informs residents and highlights the real-world impact of the administration's work.

Content Writing & Message Development (~50%)

• Manage daily social media plans and produce daily content for all of the governor’s digital platforms.
• Draft long-form email newsletters and SMS alerts regarding key administration initiatives.
• Monitor the news of the day and execute engaging rapid-response content.
• Assist in the development and maintenance of weekly and monthly editorial calendars.
• Participate in the team's rotating on-call system for off-hours and weekend content posting.

Strategic Planning & Creative Brainstorming (~30%)

• Collaborate with senior digital and communications staff to identify new ways to translate complex policy into engaging, online content.
• Prepare and distribute digital toolkits and pitch creative ways to amplify key policy priorities.
• Participate in team brainstorms to develop out-of-the-box creative concepts for promoting the governor’s priorities.

Event Capture & Field Production (~20%)

• Travel with the governor to capture high-quality smartphone video and prepare assets for immediate distribution.
• Coordinate with on-site partners to scout visual locations; conduct constituent testimonials, and capture candid moments that highlight the real-world impact of the governor’s policies.
• Staff the governor during "on-the-go" recordings, ensuring optimal positioning, lighting, and message delivery.

The ideal candidate will:

• Have 1-3+ years in digital communications, social media management, or content creation, preferably within a fast-paced political, government, advocacy, or similar-paced environment.
• Have exceptional writing/communications skills – especially in writing for social media.
• Be familiar with the nuances, trends, and best practices across Instagram, X (Twitter), Facebook, TikTok, and emerging digital platforms.
• Have experience and/or comfort level directing and staffing a high-profile principal (e.g., an elected official or executive) during content shoots and events.
• Have a great sense of organization, attention to detail, and the ability to maintain organization while managing multiple rapid-response priorities.
• Be able to share a portfolio of recent creative content ideas (either via professional or personal work).
• Have basic familiarity with content creation tools such as Adobe Photoshop, Adobe Premiere Pro, and/or other comparable graphic design and video editing software.
• Be willing to travel statewide and staff on-call shifts during nights and weekends.

NYS Executive Chamber is an equal opportunity employer. We encourage women, people of color, LGBTQ individuals, people with disabilities, members of ethnic groups, foreign-born residents, and veterans to apply. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity and/or expression, age, veteran status, disability status, arrest record or criminal conviction history, or any other category protected by law.

We are happy to consider reasonable and religious accommodations during the hiring process, please send your request to EmployeeRelations@exec.ny.gov.