Digital Content Coordinator

JOB TITLE: Content Coordinator

SUMMARY:

This position is responsible for planning, creating, publishing, and optimizing content for World Wide Corals (WWC) and Reef-A-Palooza (RAP). The Content Manager develops content strategies, manages the content lifecycle across web, email, social media, and video platforms, and ensures consistent brand communication to support e-commerce sales, customer engagement, and event awareness. This role collaborates closely with the Web Manager, e-commerce team, RAP team, creative team, and marketing to deliver high-quality, accurate, and aligned content.

DUTIES AND RESPONSIBILITIES: Content Strategy & Planning

• Develop and maintain aligned content strategies for WWC and RAP.
• Build and manage a year-round content calendar including promotions, livestock drops, events, announcements, blogs, newsletters, and video integrations.
• Monitor industry trends, reefing topics, and customer interests to inform future content planning.

Content Creation & Publishing

• Write and edit content for:
• Website blogs (coral care, product guides, livestock profiles).
• RAP event updates, vendor/sponsor spotlights, and educational content.
• Social platforms including IG, FB, TikTok, and YouTube community posts.
• Email newsletters and automated journeys.
• Livestock and product descriptions on the WWC website.
• Maintain or quickly acquire a high-level understanding of livestock (corals, fish, inverts).
• Assist with YouTube script outlines, shot lists, and short-form video content planning.

SEO, Analytics & Optimization

• Optimize all content using SEO best practices and keyword research specific to the reefing industry.
• Use analytics tools (GA4, Shopify Analytics, social insights) to track performance and improve future output.
• Identify content gaps and develop new assets to increase traffic, conversions, and RAP ticket sales.

Cross-Functional Collaboration

• Partner with:
• Web Manager (Tommy): site structure, SEO direction, content roadmap
• E-Commerce: product descriptions, category updates, promo pages
• RAP Event Team: vendor announcements, ticket pushes, sponsor integration
• Creative/Video: visuals, graphics, thumbnails, video scripts
• Marketing: campaigns, newsletters, customer engagement initiatives
• Align content with inventory cycles, promotions, and business priorities.

Brand Voice & Consistency

• Maintain consistent WWC and RAP brand voice and messaging across all platforms.
• Ensure accuracy of livestock care information, product details, and event communications.
• Uphold brand standards for professionalism, excitement, and educational value.

Performs other related duties as assigned by management.

QUALIFICATIONS:

• 3–5+ years of demonstrated experience in content management, digital marketing, or a related field.
• Strong writing, editing, and storytelling skills.
• Experience with CMS platforms (Shopify, WordPress, Webflow, or similar).
• Understanding of SEO, keyword research, and analytics tools.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong organizational and time-management skills or training, or equivalent combination of education and experience.
• Computer skills required:
• Project Management Software (ASANA)
• Video Production tools (Canva, Adobe Suite)
• Other skills required:
• Experience in reef aquatics, hobbyist markets, or enthusiast communities.
• Understanding of e-commerce marketing and event-focused content.

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person