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Digital Content Creator
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About the Thomas Jefferson Foundation
The Thomas Jefferson Foundation has a twofold mission of preservation and education, and was incorporated in 1923 to preserve Monticello, the home of Thomas Jefferson, in Charlottesville, Virginia. Today, the Foundation seeks to bring history forward into national and global dialogues by engaging audiences with Jefferson's world and ideas, and sharing the history of everyone who lived and labored at Monticello. Monticello is recognized as a National Historic Landmark, a United Nations World Heritage Site and a Site of Conscience.
Digital Content Creator
Purpose: To maintain, support, update, and add content to the Foundation’s main website (Monticello.org); support the Foundation’s various marketing and communications with special emphasis on its digital campaigns; assist and train staff in the use of the website’s backend CMS; and coordinate closely with several departments on necessary website updates.
You will take the lead on the following core responsibilities:
- Update main Foundation programming pages, coordinate website content in alignment with email blasts, e-newsletter, and online news and media releases.
- In coordination with the Website Content Manager, create and manage webpages that support events and programs, landing pages and other website content.
- Design and implement landing pages for new programs (private and public), ongoing programs, and advertising campaigns as needed.
- Continually monitor and edit existing landing pages and website content that may need frequent updating (alerts, calendars, seasonal ticket types, speaker pages, links, etc.)
- Maintain Monticello’s presence on local and regional online event calendars, posting and editing listings as directed by the Website Content Manager.
- Support analytics monitoring and suggest updates or concerns to the Website Content Manager.
- Monitor and report on SEO tactics and make applicable content or technical updates.
- Identify opportunities to improve navigation, design, and existing content.
- Tracks and reports to the Website Content Manager key metrics such as open and click-through rates, etc.
Knowledge, Skills and Abilities:
- Deep understanding of website content development and communication, including content formatting and page layout.
- Proficiency with web technology and best practices in semantic HTML, CSS, and web accessibility guidelines (WCAG).
- Experience with a variety of CMSs such as: Drupal, WordPress, Craft CMS, or other web content management systems.
- Understanding of graphic design and usability principals.
- Ability to create engaging page layouts within a defined branding package using modular design components.
- Experience editing images with Photoshop, Canva, or related tools.
- Knowledge of web analytics and tracking tools, including Google Analytics.
- Excellent communication, writing, and interpersonal skills.
Education and Experience:
- Bachelor’s degree or equivalent experience in related field required.
- A minimum of two years of experience working with website content required.
Physical Demands and Work Considerations:
While performing the duties of this job, the employee will sit for extended periods of time, occasional standing, walking. Repetitive use of computer.
Normal office working conditions.
We provide the following benefits for our full-time employees:
- Excellent benefits package (including medical, dental, vision, 401(k) retirement savings plan plus 6% match, life insurance, and more!).
- Fitness club membership discount.
- Discount in the Monticello Café, gift shop, and Monticello online catalog.
- Employee Assistance Program (EAP) – free for employee and dependents.
- $500 employee referral bonus.
- Exciting quarterly social events for all employees.
If you believe this opportunity is the right fit for you, we encourage you to apply!
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