Digital Content Management

The Role

As a principal Digital Content Manager, you will demonstrate expertise in multiple CMSs and tools while managing, editing, organizing and storing marketing copy, images, videos, icons, and articles. You will use existing CMS templates, HTML, CSS/JS, and custom queries to create/update content for Fidelity websites and mobile applications. You will be responsible for ensuring that all assets are organized using digital asset management best practices, facilitating findability and driving organizational consistency. You will lead publishing efforts on large, interdisciplinary projects and effectively collaborate with creative, business and technology partners. This is an (internal) customer service role, so it is imperative that you have proven active listening, empathy, problem-solving and communication skills.

The Expertise You Have

• 5+ years of experience updating content and using personalization through an enterprise-level content management system (CMS) including executing A/B and multi-variate experiments

• Dedication to the interactive medium: user functionality, information architecture, interactive patterns, responsive/adaptive design, SEO, accessibility, etc.

• The ability to support the flow of content through an information system

• A talent for independently resolving complex and convoluted technical issues

• A natural tendency to be curious, positive and creative - you learn as you go, seek out opportunities, ask a lot of questions, and implement new knowledge quickly and easily in a technologically dynamic environment

• The ability to maintain a keen attention to detail, and work well under pressure

• A logical mind that can spot patterns, gaps and repetitions in structured content

• A natural aptitude for content personalization and A/B (or multivariate) content testing

• The ability to independently prioritize and shift deliverables based on need

The Skills You Bring

• Experience updating content through an enterprise-level content management system (CMS)

• The ability to execute simple HTML, CSS, JavaScript and other web technologies

• Proven capacity to work both independently and collaboratively with product owners, stakeholders, designers, writers and front end developers

• Experience in Agile, Scrum and Kanban work environments

• Communication skills that enable you to present complex concepts to non-technical (business) teams

• A personality that delivers amazing customer service in the face of chaos

The Value You Deliver

• Play an instrumental role in improving the effectiveness of Fidelity digital experiences to drive new customer acquisition and improve customer experiences

• Help to ensure that Fidelity websites and applications have a consistent look/feel and user experience

• Participate in the content delivery process of creation, QA, updating, publishing, and management of content for Fidelity’s web and mobile digital experiences

• Leverage multiple CMSs, tools and code to build multichannel, digital experiences for the organization

• Independently manage multiple work products from inception to completion, maintaining strong client relationships

• Proactively audit, diagnose, and resolve content issues in the CMS and production environments (lots of creative troubleshooting!)

• Adhere to standards, systems, and best practices for content creation, distribution, maintenance, retrieval, and repurposing

• Support SEO, accessibility, measurement, and QA efforts to ensure an error-free digital experiences

• Translate stakeholder requests into actionable, detailed specifications

• Contribute to the implementation of new technologies

The Team

This role will lead a dynamic team dedicated to transforming the way our company thinks about and uses content. Our team vision is to empower the organization to create best-in-class content experiences through innovative technologies, so enthusiasm and curiosity are required for anyone interested in joining us. We are part of a client-obsessed Owned Channel Marketing Team which drives business outcomes for the organization through an integrated, multi-discipline marketing approach that relies on learning and experimentation to evolve our go-to-market strategies in a cost-efficient manner. This team works with many different parts of the organization, including but not limited to product owners, segment marketers, account/creative agency, technology, measurement and analytics, and channel marketers.