Digital Content Manager

Summary: Serves as Manager for high priority communications objectives. Assists in day-to-day operations, providing solutions, resources, writing, design and consulting services. Performs initial intake on assigned projects and follows through on prescribed steps to completion, obtaining all reviews as needed.

Essential Functions

Develops and maintains web page content for departmental and College-level websites.

Administers, maintains, and oversees the design and development of websites; ensures continuity among directly related websites; refreshes site content to ensure accuracy and timeliness of information and images; integrates new technologies into website.

Trains relevant staff and faculty on website CMS and empowers them to make minor edits to websites in an advisory capacity.

Adapts conventional information resources to Internet purposes, using web applicable language skills such as HTML, XML, CSS, JavaScript, and other tools for enhancing website functionality.

Works with University Marketing and Communications web team to develop site statistics. Performance assessment reports for website and social media to be drafted in coordination with Communications Manager and shared with Executive Committee. Utilize analytical tools to track the performance and impact of digital content

Works closely with Communications Manager to coordinate messaging and design. Creates graphic design projects for website banners, UTEP Today screens and additional digital signage.

Works in coordination with staff to create online forms and workflows using Office365 applications to support business processes.

Posts to College social media accounts in coordination with Executive Leadership, Communications Manager and program staff.

Works with marketing and communications team members to best coordinate, align and integrate affiliated publications, branded campaigns, social media, and various departmental resources into coordinated online communications.

Utilize multimedia tools such as video editing software, graphic design tools and interactive platforms for college outreach activities, highlighting faculty research efforts, and student success initiatives.

Create engaging and informative digital content with college faculty, program managers, and administration to include video, presentations, ebooks, and interactive academic materials intended for public relations, marketing and educational related projects.

Work closely and collaborate with college faculty to understand their needs and integrate their input into digital content and storytelling.

Align digital content with the college’s curriculum and educational goals and strategic plan.

Support college faculty with the creation of content that caters to various learning styles and is accessible to a diverse student population and surrounding stakeholders (industry, alumni, and college partners).

Stay updated on the latest educational technological tools while incorporating emerging technologies such as virtual reality, etc.

Develop and execute strategies to increase user engagement with college’s digital content

Utilize college’s social media platforms to promote and share digital content of events such as Hooding Ceremonies, Orientations, Professional Development activities, Employer Career Fairs, Speaker Series, etc.

Conduct thorough research to ensure accuracy and relevance by fact-checking information before integrating and releasing digital content.

Organizes video archival records and develops classification systems to facilitate access to archival materials. Prepares archival records, such as document descriptions allowing easy access to information.

Maintain brand consistency with across all college academic programs to reinforce the college’s identity.

Supports College IT with other services as needed.

Ensures compliance with applicable policies on website usage, security, and standards.

Knowledge of all Microsoft Office365 software and able to learn and use institutional software systems.

Complies with all State and University policies.

Other duties may be assigned.

Supervisory Responsibilities: No supervisory responsibilities.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Required Qualifications:

Education: Bachelor’s Degree

and

Experience: At least five years of related experience and/or training to the essential duties and responsibilities; or equivalent combination of education and experience

Applicant Must Demonstrate

Working knowledge of web coding including HTML, CSS and Javascript.

Working knowledge of graphics design programs such as Adobe Photoshop or Illustrator.

Ability to design and create web graphics for sites.

Ability to communicate effectively in writing.

Ability to troubleshoot computer hardware and software.

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee must regularly be able to lift and move up to 25 lbs.

The noise level for this work environment is usually moderate.

In keeping with its access, excellence and impact mission, The University of Texas at El Paso is committed to an open, diverse, and inclusive learning and working environment that honors the talents, respects the differences, and nurtures the growth and development of all. We seek to attract faculty and staff who share our commitment.

The University of Texas at El Paso is an Equal Opportunity/Affirmative Action employer. The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information, veteran status, sexual orientation, or gender identity in employment or the provision of services in accordance with state and federal law. Discrimination on the basis of sex includes an employee’s or prospective employee’s right to be free from sexual harassment under Title IX of the Higher Education Amendments of 1972. Inquiries—including the filing of a Formal Complaint or reporting an incident—about the application of Title IX may be referred to the Title IX Coordinator, who can be reached by phone at (915) 747-8358, by email at titleix@utep.edu, or by mail at 500 W. University Ave., El Paso, TX, Kelly Hall, Room 312.

For accommodation information for employees and applicants with disabilities, please contact UTEP's Equal Opportunity Office at eoaa@utep.edu.