Digital Content Manager

Description:

Toyota of Fort Walton Beach is a premier automotive dealership committed to delivering exceptional customer experiences both in-store and online. As part of our continued growth, we are looking for a creative and data-driven Digital Content Manager to elevate our online presence and drive engagement across all digital platforms.

Position Overview:
The Digital Content Manager will be responsible for planning, creating, managing, and optimizing digital content that supports marketing goals, enhances brand visibility, and drives customer acquisition. This role requires a blend of creativity, strategic thinking, and analytical skills.

Key Responsibilities:

• Develop and execute a comprehensive digital content strategy aligned with dealership goals
• Create, edit, and publish engaging content across website, blog, email campaigns, and social media platforms
• Manage and maintain website content, ensuring accuracy, SEO optimization, and timely updates
• Collaborate with marketing, sales, and service teams to produce relevant and impactful content
• Monitor digital performance metrics (traffic, engagement, conversions) and adjust strategies accordingly
• Oversee social media channels, including content calendars, posting, and audience engagement
• Coordinate multimedia content creation including photos, videos, and graphics
• Ensure brand consistency across all digital channels
• Stay current with digital marketing trends, tools, and best practices

Qualifications:

• 3+ years of experience in digital content management or similar role
• Strong writing, editing, and storytelling skills
• Proficiency with CMS platforms, social media tools, and analytics platforms (e.g., Google Analytics)
• Knowledge of SEO, SEM, and content marketing strategies
• Experience with graphic design and video editing tools is a plus
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Preferred Skills:

• Automotive industry experience
• Familiarity with CRM tools and email marketing platforms
• Basic HTML/CSS knowledge

What We Offer:

• Competitive pay
• Health, dental, and vision insurance
• Paid time off and holidays
• Professional development opportunities
• A dynamic and collaborative work environment

Requirements:

Toyota of Fort Walton Beach is a premier automotive dealership committed to delivering exceptional customer experiences both in-store and online. As part of our continued growth, we are looking for a creative and data-driven Digital Content Manager to elevate our online presence and drive engagement across all digital platforms.
Position Overview: The Digital Content Manager will be responsible for planning, creating, managing, and optimizing digital content that supports marketing goals, enhances brand visibility, and drives customer acquisition. This role requires a blend of creativity, strategic thinking, and analytical skills.
Key Responsibilities:

• Develop and execute a comprehensive digital content strategy aligned with dealership goals
• Create, edit, and publish engaging content across website, blog, email campaigns, and social media platforms
• Manage and maintain website content, ensuring accuracy, SEO optimization, and timely updates
• Collaborate with marketing, sales, and service teams to produce relevant and impactful content
• Monitor digital performance metrics (traffic, engagement, conversions) and adjust strategies accordingly
• Oversee social media channels, including content calendars, posting, and audience engagement
• Coordinate multimedia content creation including photos, videos, and graphics
• Ensure brand consistency across all digital channels
• Stay current with digital marketing trends, tools, and best practices

Qualifications:

• 3+ years of experience in digital content management or similar role
• Strong writing, editing, and storytelling skills
• Proficiency with CMS platforms, social media tools, and analytics platforms (e.g., Google Analytics)
• Knowledge of SEO, SEM, and content marketing strategies
• Experience with graphic design and video editing tools is a plus
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Preferred Skills:

• Automotive industry experience
• Familiarity with CRM tools and email marketing platforms
• Basic HTML/CSS knowledge

What We Offer:

• Competitive pay
• Health, dental, and vision insurance
• Paid time off and holidays
• Professional development opportunities
• A dynamic and collaborative work environment