Digital Content Producer

As a Digital Content Producer, you will play a pivotal role in shaping how McKinsey connects with its audiences—clients, firm members, and alumni—through innovative and impactful digital content. Your work will directly contribute to building awareness of McKinsey’s capabilities, knowledge, and assets, while driving engagement across multiple platforms.

You will bring ideas to life by developing and producing engaging short-form content, including videos, TikTok-style content, GIFs, and graphics tailored for LinkedIn, Instagram, WhatsApp, TikTok, and emerging platforms. By leveraging the latest AI-driven tools and technologies, you will enhance creativity and storytelling impact, ensuring that McKinsey’s messaging resonates with diverse audiences and aligns with the firm’s brand voice and objectives.

Collaborating with cross-functional teams, you will plan, execute, and optimize integrated digital campaigns that align with strategic objectives. You will also measure content performance across platforms, providing actionable insights to continuously refine creative strategies. Your ability to stay ahead of digital media trends and platform updates will ensure that McKinsey’s content remains fresh, innovative, and impactful.

Through your contributions, you will help protect McKinsey’s reputation, punctuate its expertise, and bring campaigns to life in relevant ways across channels, platforms, and stakeholders. By aligning with clear project briefs and leveraging insights, you will ensure that communications efforts are strategically focused and deliver measurable impact.

In this role, you will create clear, structured, and engaging written communications products (e.g., memos, emails, strategic marketing briefs, blogs, talking points/scripts, Q&A) that rigorously follow conventions of written English. You will also drive development and execution of communications for reports, storytelling (e.g., social posts, case studies), and events (e.g., forums, webinars, roundtables).

You will conduct strategic assessments (e.g., competitor insights, event speaker research) to support execution and prioritization of communication campaigns and events and you will be responsible of ensuring consistent branding (i.e., firm's signature voice, visuals, and narrative) across communications platforms and channels in support of relevant brand pivots.

By joining our team, you will have the opportunity to push creative boundaries, collaborate with innovative colleagues, and shape the digital presence of a globally recognized brand. Your work will not only elevate McKinsey’s storytelling but also make a meaningful impact on how the firm engages with its audiences worldwide.

Please send a portfolio of some of your work along with your application to review.

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
• A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• Exceptional benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.