Digital Content & Social Media Manager

Position: Digital Content & Social Media Manager

Department: Marketing

Reports to: Vice President of Sales & Marketing

Type: Full-Time Level: Mid-Level

About Us:

Fair Oaks Farms is a welcoming family farm resort dedicated to connecting people with the land, the seasons, and the stories behind their food. Through immersive farm experiences, educational programming, overnight stays and curated events, we welcome guests of all ages to discover the heart of agricultural life.

Position Summary:

We are seeking a highly creative, trend-savvy Digital Content & Social Media Manager to bring our destination resort experience to life across digital platforms. This role is responsible for conceptualizing, creating, and publishing engaging content across Instagram, Facebook, TikTok, and emerging platforms, while also supporting website updates and marketing communications.

The ideal candidate is equal parts storyteller, content creator, and strategist—someone who can capture the energy of our resort, develop recurring content themes or “characters,” and stay ahead of social media trends to drive engagement and brand awareness.

Duties & Responsibilities:

Content Creation & Social Media Management

• Plan, create, and publish high-quality photo, video, and short-form content for Instagram, Facebook, TikTok, and other emerging platforms
• Capture day-to-day resort experiences including hotel, attractions, dining outlets, and special events
• Develop and manage a content calendar aligned with marketing campaigns, promotions, and seasonal activities
• Monitor social media trends, platform updates, and emerging channels to keep content fresh and relevant
• Engage with followers by responding to comments, messages, and user-generated content

Storytelling & Brand Development

• Create compelling visual and written stories that highlight the resort experience.
• Conceptualize and develop recurring content themes, series, or "characters" to build audience connection and brand identity.
• Collaborate with internal teams (operations, F&B, events) to identify content opportunities.

Video Production & Editing

Website & Digital Content Support

Analytics & Performance

Qualifications

Key Traits