Digital Content Strategist

Overview

The Digital Content Strategist leads the planning, creation, governance, and optimization of content for the College of Arts and Sciences’ websites and digital channels. This position transforms complex academic and research information into clear, engaging, accessible content tailored to diverse audiences, including prospective students, current students, faculty, staff, alumni, and community partners. The strategist ensures all digital content aligns with college priorities—recruitment, reputation, student success, and research visibility—while upholding brand, accessibility, user experience, and technical standards.

Who We Are

The College of Arts and Sciences at the University of South Florida is a diverse, research active community of scholars, teachers, creators, and learners who believe that ideas should live both in the classroom and in the world. We bring together the sciences, social sciences, and humanities to tackle real problems through learning that involves doing, including fieldwork on Florida’s coast, work in laboratories, data focused projects, and storytelling across digital and traditional media. Our faculty are nationally recognized researchers and dedicated mentors who open doors to significant opportunities such as undergraduate research, internships, fellowships, and global experiences. We are especially proud of our vibrant humanities and social sciences, where students connect big questions to real careers through funded experiential learning and projects that engage the community. Rooted in Tampa Bay and connected to global conversations, we see our campus as a living laboratory for studying the environment, society, culture, and technology, and we invite colleagues who share this spirit of curiosity, collaboration, and innovation focused on students to join us.

Site Operations & Content Management

• Oversee day-to-day content operations for college and departmental websites.
• Draft, edit, review, approve, and publish content using the CMS and component library.
• Maintain information architecture, navigation, content tagging, and internal linking toimprove clarity and findability.
Work with content owners to keep content accurate and up to date; establish governance workflows and review cycles.

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Analytics, SEO & Optimization

• Use GA4 and other analytics tools to monitor traffic, search behavior, and conversion paths.
• Build user-friendly dashboards and insights for stakeholders.
• Implement SEO best practices including metadata, headings, content structure, and schema markup where applicable.
Conduct lightweight experiments (A/B tests, CTA refinements) to improve engagement and performance.

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Content Adaptation, Distribution & Asset Management

• Create platform-specific versions of content for web, email, social media, and other digital channels.
• Collaborate with communications staff on editorial calendars and campaigns.
Maintain an organized digital asset library to ensure content is easily discoverable and reusable.

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Accessibility & Compliance

• Ensure all content meets WCAG 2.2 AA standards and university accessibility requirements.
• Apply best practices in alt text, captions, color contrast, keyboard navigation, and plain-language writing.
Advocate for accessibility-first content design across the college.

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CMS Stewardship, Training & Support

• Manage CMS user roles, permissions, and access through SSO/CAS.
• Create guides, checklists, and training for departmental editors.
• Provide tier-1 support for content issues submitted through intake channels.
Support site migrations, new builds, template updates, and component maintenance.

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Cross-College & University Partnerships

• Collaborate with faculty, academic departments, Sponsored Research, Institutes and Centers, Development, Alumni Relations, Innovative Education, and other internal partners.
• Coordinate with central university communications teams to align strategies, share content, and support major initiatives.

Performs other duties as assigned.

Minimum Education & Experience

• Bachelor’s degree in marketing, communications, journalism, digital media, information technology, or related field; OR equivalent combination of education and experience.
• 3–5 years of experience creating, managing, and optimizing digital content.
• Experience managing content strategy for large or multi-departmental websites.
• Experience working in complex organizations such as higher education, healthcare, government, or large enterprises.
• Working knowledge of HTML/CSS for content formatting and troubleshooting.
• Experience with marketing automation, email platforms, or social media management tools and how they integrate with web content.
• Experience conducting content audits, usability testing, or user research.
Familiarity with content governance frameworks (workflows, approvals, standards).

Working at USF

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About USF

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .

Compliance and Federal Notices

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants have rights under Federal Employment Laws :

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Family and Medical Leave Act (FMLA)

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

Equal Employment Opportunity

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.