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Role Summary
Responsible for producing visual solutions on all digital media that meet the needs of the GMG and Business Units, while combining creative skills and commercial awareness.
Responsibilities
• Supports the creation of brand experiences though original storytelling using latest graphic design techniques for consumer-facing brand experience
• Understands the creative and business needs and determines presentation of illustrative material • Conceptualizes, creates, and delivers digital graphics, video as needed for the website, e-mail blasts, and other digital collateral
• Uses graphic and multimedia design applications/software in the planning process and incorporates consumer/brand insights during the design phase
• Ensures that all graphic designs are supported by clear ideation, effective use of aesthetics, scale, spacing, color, and texture
• Selects the best medium to present or produce the design concept using color, type, illustration, photography, animation, and various print and layout techniques
• Research and keep abreast of the consumers’ preferences, market trends, developments in IT to deliver innovative design elements for all brand experiences
• Works in partnership with marketing and event counterparts to facilitate marketing executions and acts as the point of contact between partners/agencies concerning design deliverables
• Works with external agency teams to conceptualize and deliver designs that match GMG’s structural and aesthetic brand standards
• Supports campaign planning and execution by designing scaled campaign material while applying established standards, formats and guidelines, and supervising adaptation from suppliers/agencies
• Prepares visual and media presentations by designing art and copy layouts, and ensures design content meets brand/business requirements
• Works with and utilizes 3D design software when needed
• Collaborates with printers to select the type of paper and printing methods; places production orders and follows up with vendors
• Designs and prepares art and copy layouts, applying established standards, formats and guidelines
• Designs corporate presentations and templates through creative concepts and usage of relevant design software
Functional / Technical Competencies
Additional software knowledge are preferred (Lightroom, Flash, 3D Max, Google Sketch Up, Premiere, Final Cut Pro, Dreamweaver, Keynote)
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