Digital Designer

Role Summary

Responsible for producing visual solutions on all digital media that meet the needs of the GMG and Business Units, while combining creative skills and commercial awareness.

Responsibilities

• Supports the creation of brand experiences though original storytelling using latest graphic design techniques for consumer-facing brand experience

• Understands the creative and business needs and determines presentation of illustrative material • Conceptualizes, creates, and delivers digital graphics, video as needed for the website, e-mail blasts, and other digital collateral

• Uses graphic and multimedia design applications/software in the planning process and incorporates consumer/brand insights during the design phase

• Ensures that all graphic designs are supported by clear ideation, effective use of aesthetics, scale, spacing, color, and texture

• Selects the best medium to present or produce the design concept using color, type, illustration, photography, animation, and various print and layout techniques

• Research and keep abreast of the consumers’ preferences, market trends, developments in IT to deliver innovative design elements for all brand experiences

• Works in partnership with marketing and event counterparts to facilitate marketing executions and acts as the point of contact between partners/agencies concerning design deliverables

• Works with external agency teams to conceptualize and deliver designs that match GMG’s structural and aesthetic brand standards

• Supports campaign planning and execution by designing scaled campaign material while applying established standards, formats and guidelines, and supervising adaptation from suppliers/agencies

• Prepares visual and media presentations by designing art and copy layouts, and ensures design content meets brand/business requirements

• Works with and utilizes 3D design software when needed

• Collaborates with printers to select the type of paper and printing methods; places production orders and follows up with vendors

• Designs and prepares art and copy layouts, applying established standards, formats and guidelines

• Designs corporate presentations and templates through creative concepts and usage of relevant design software

Functional / Technical Competencies

Additional software knowledge are preferred (Lightroom, Flash, 3D Max, Google Sketch Up, Premiere, Final Cut Pro, Dreamweaver, Keynote)