Digital & IT Functional Specialist – On-site Search, Navigation, Conversions

Position Summary

As a key leader within the Customer Facing Applications team, you will own and drive the development of high-value user-facing features that significantly enhance customer engagement on Parker.com and other digital platforms. Your strategic oversight will focus on critical functionalities such as RFQ, Where to Buy, Contact Us, on-site search, and navigation, ensuring these components deliver seamless, intuitive, and conversion-optimized experiences.

You will expertly define, iterate, and refine the user experience for contact and conversion-based features as well as site navigation and search, collaborating closely with performance, tagging, and cross-functional teams to optimize forms, flows, and integrations. Your role requires a data-driven approach to monitor usability, form drop-offs, search effectiveness, navigation efficiency, and accessibility compliance, continuously improving digital touchpoints to maximize engagement and customer satisfaction.

Working in an agile environment, you will maintain comprehensive documentation and backlog management for support and contact flows, ensuring smooth integrations with APIs and external services. Your leadership will be instrumental in aligning digital experiences with business objectives, fostering collaboration across marketing, design, and technical teams, and driving the consistent delivery of high-impact digital solutions.

You will also lead and actively participate as a member of various High Performance Teams (HPTs), contributing your expertise and driving cross-functional initiatives that accelerate innovation and operational excellence.

Responsibilities

• Own and continuously improve high-impact user-facing features such as RFQ, Where to Buy, Contact Us, on-site search, and navigation to drive customer engagement.
• Define, iterate, and enhance UX for contact and conversion-based features, site navigation, and search functionality, ensuring intuitive and accessible user journeys.
• Partner closely with performance and tagging teams to optimize form functionality, user flows, search relevance, navigation structure, and data tracking for improved conversion rates.
• Monitor and analyze usability metrics, form drop-offs, search effectiveness, navigation efficiency, and accessibility compliance to identify improvement opportunities.
• Maintain detailed documentation and manage the backlog for support and contact flows, ensuring transparency and prioritization.
• Ensure seamless integration of digital features with APIs and external services, coordinating with technical teams to resolve issues and implement enhancements.
• Leverage user data and analytics to inform decision-making and prioritize feature development.
• Lead assigned projects by coordinating cross-functional teams and third-party resources, assigning tasks, and tracking progress to meet deadlines.
• Support deployment and ongoing tuning of website platforms to improve key performance metrics across Parker.com and other customer-facing applications.
• Understand and document system requirements, including program interactions and interfaces between components and subsystems.
• Provide general support for various Parker.com features like taxonomy, single page applications, and others, including translation processes and product information management.
• Recommend new technologies and methodologies to management to address business needs, solve problems, and seize opportunities, staying current with industry trends.
• Participate in system testing, validation, programming, configuration, and documentation activities.
• Write and review system specifications, including output requirements and flowcharts.
• Assist in project planning using appropriate project management tools.
• Review test results, document testing activities, and track remedial actions to ensure quality delivery.
• Lead and actively participate as a member of various High Performance Teams (HPTs), driving cross-functional collaboration and delivering innovative solutions.

Qualifications

• Bachelor’s degree in Business, Computer Science or related discipline.
• Overall 5+ years of IT technical experience working in enterprise level environments.
• Strong project management skills. Demonstrating the ability to manage many competing projects simultaneously.
• Experience analyzing content sources and developing/configuring integrations.
• Effective communication skills with technical and non-technical staff.
• Strong desire for continuous learning.

Desired Qualifications:

• Experience with Agile methodologies.
• Experience with translating business need into technical specifications.
• Experience with Content Management Systems, PIM Systems, and Online Commerce Platforms
• Experience with website best practices, such as User Journey Mapping, UX/UI, and Technical and Content SEO.

Equal Employment Opportunity

Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law. However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations.

(“Minority / Female / Disability / Veteran / VEVRAA Federal Contractor”)

If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to Employees & Job Applicants | U.S. Equal Employment Opportunity Commission