Digital Mareting Executive

We are a growing company focused on driving performance through digital platforms. We are looking for a skilled Digital Marketing Specialist with hands-on experience in Meta Ads (Facebook/Instagram) and TikTok Ads to join our team.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns on Meta Ads Manager (Facebook & Instagram) and TikTok Ads Manager.
• Develop and test creative ad strategies to drive conversions, sales, and engagement.
• Monitor campaign performance, analyze data, and prepare detailed reports with actionable insights.
• Conduct audience research, create custom/lookalike audiences, and manage targeting strategies.
• Collaborate with the creative team to produce ad creatives (videos, graphics, copy) aligned with campaign objectives.
• Stay updated with the latest trends, algorithm changes, and best practices on Meta and TikTok platforms.
• Manage budgets effectively to ensure maximum ROI and efficient ad spend allocation.

Requirements:

• Proven experience in running and scaling ad campaigns on Meta Ads and TikTok Ads.
• Strong understanding of performance marketing metrics (CPA, ROAS, CTR, CPM, etc.).
• Ability to analyze data and make data-driven decisions.
• Creative mindset with knowledge of short-form video trends on TikTok and Reels.
• Excellent communication and time management skills.

Preferred Qualification:

• Experience working with ad agencies or multiple client accounts.

Job Type: Full-time

Pay: Rs55,000.00 - Rs60,000.00 per month

Application Question(s):

• Are you in Lahore
• Do you have atleast 1 year of experience