Digital Marketer

Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing and a strong understanding of various online marketing strategies. This role will focus on enhancing our online presence, driving traffic, and increasing conversions through effective campaigns across multiple digital channels.

Duties

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.
• Utilize SEO tools to optimize website content and improve search engine rankings.
• Conduct keyword research and apply best practices for on-page and off-page SEO.
• Manage social media marketing campaigns across platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Create engaging content for various channels including blogs, social media posts, email newsletters, and website updates.
• Analyze performance metrics using Google Analytics to track the effectiveness of campaigns and make data-driven decisions.
• Execute conversion optimization strategies to enhance user experience and increase lead generation.
• Oversee Google Ads and SEM campaigns to maximize ROI.
• Collaborate with graphic designers to create visually appealing marketing materials using Adobe Creative Suite, including Adobe Photoshop.
• Manage email marketing campaigns using marketing automation tools to nurture leads and retain customers.
• Maintain content management systems (CMS) such as WordPress for website updates and blog management.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing.

Experience

• Proven experience in digital marketing with a strong portfolio demonstrating successful campaigns.
• Proficiency in SEO techniques, social media management, content creation, and performance marketing.
• Familiarity with Google Ads, Google AdWords, Google Analytics, email marketing platforms, and e-commerce strategies.
• Knowledge of go high level, HTML, CSS, JavaScript, SQL is a plus for technical aspects of web management.
• Strong copywriting skills with the ability to create compelling content that resonates with target audiences.
• Experience in B2B marketing is advantageous but not required.
• Ability to work collaboratively in a team environment while also being self-motivated. If you are passionate about digital marketing and eager to make an impact through innovative strategies, we encourage you to apply for this exciting opportunity.

Job Types: Full-time, Part-time

Pay: $25,000.00 - $40,000.00 per year

Work Location: In person