Digital Marketer

Overview
The Digital Marketer will play a critical role in driving our brand’s online presence and growth by managing and executing comprehensive marketing initiatives across SEO, email campaigns, social media, and other digital channels. This position requires a strategic and creative professional who can develop data-driven strategies, create engaging content, and optimize campaigns to maximize brand visibility, customer engagement, and conversion rates.

Responsibilities:

·· Develop and execute integrated digital marketing strategies to promote the brand across multiple channels, including SEO, email marketing, and social media.

· Manage all SEO activities, including keyword research, on-page and off-page optimization, and technical SEO to increase organic visibility and website traffic.

· Create, design, and send targeted email campaigns (e-blasts) and newsletters, managing subscriber lists, A/B testing, and campaign analytics to maximize open and conversion rates.

· Develop and manage social media content and posting schedules across platforms such as Instagram, Facebook, LinkedIn, You Tube, and TikTok to grow engagement and brand following.

· Promote the brand consistently across all digital channels, ensuring that messaging, tone, and visuals align with brand identity and business goals.

· Leverage AI-driven tools and technologies to enhance all aspects of digital marketing, including content creation, audience targeting, campaign automation, data analysis, and customer personalization, ensuring maximum efficiency and improved campaign performance.

· Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations based on KPIs such as traffic, engagement, and ROI.

· Collaborate with content creators, designers, and internal teams to develop cohesive campaigns and compelling marketing assets.

· Stay current on digital marketing trends, platform updates, and competitor activity to ensure brand positioning remains strong and relevant.

· Manage and maintain marketing tools and platforms, including CRM systems, email platforms, website CMS, and analytics dashboards.

· Continuously test, evaluate, and optimize campaigns to improve performance, increase customer engagement, and drive brand growth.

Qualifications:

· 5+ years of experience in digital marketing, with a proven track record managing multi-channel campaigns and teams.

· Strong expertise in SEO, SEM, PPC, email marketing, content marketing, and social media strategy.

· Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, SEO tools (e.g., SEMrush, Ahrefs), and email marketing software.

· Demonstrated ability to analyze campaign performance data and translate insights into actionable strategies.

· Experience managing budgets and allocating resources effectively to maximize ROI.

· Excellent leadership and project management skills, with the ability to lead cross-functional teams and coordinate multiple projects simultaneously.

· Exceptional written and verbal communication skills, with strong copywriting and content creation abilities.

· Up-to-date knowledge of digital marketing trends, tools, and best practices.

· Strong problem-solving skills and the ability to work independently as well as collaboratively in a fast-paced environment.

To Apply: Please include links to your social media work or portfolio for review.

Compensation: Salary commensurate with experience + performance-based incentives.

Job Type: Freelance/ Part-Time

Job Type: Part-time

Pay: From $50,000.00 per year

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Los Angeles, CA 90006