Digital Marketer

Job Description: Digital Marketer

Position Overview:
We are seeking a creative and data-driven Digital Marketer to develop, implement, and manage online marketing campaigns that drive brand awareness, engagement, and conversions. The ideal candidate will have a strong grasp of current digital marketing tools, trends, and strategies, and will be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities

• Develop, implement, and manage digital marketing strategies across multiple channels (SEO, SEM, social media, email, content, display advertising, etc.).
• Create engaging content and campaigns to increase brand visibility and generate qualified leads.
• Plan and execute paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.), ensuring maximum ROI.
• Optimize website and landing pages for conversion using A/B testing and analytics insights.
• Manage and grow social media platforms with creative campaigns and community engagement.
• Conduct keyword research, SEO audits, and implement on-page and off-page SEO best practices.
• Monitor, analyze, and report performance of all digital campaigns using analytics tools (Google Analytics, GA4, etc.).
• Collaborate with design, content, and sales teams to align campaigns with overall business objectives.
• Stay updated with emerging digital marketing trends, technologies, and platforms.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).
• Proven experience in digital marketing or related roles.
• Strong knowledge of SEO, SEM, social media, email marketing, and content marketing.
• Experience with marketing tools and platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, Mailchimp, etc.
• Proficiency in analytics tools (Google Analytics, GA4, Search Console, Data Studio).
• Basic design knowledge (Canva, Adobe Creative Suite) is a plus.
• Excellent written and verbal communication skills.
• Strong analytical, problem-solving, and project management skills.

Key Competencies

• Creativity and innovation
• Strategic thinking and planning
• Data-driven decision making
• Ability to work independently and collaboratively
• Adaptability in a fast-paced environment

Job Type: Full-time

Pay: From ₹25,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person