Location: Madurai – Experience: 4+ years – Qualification: Any Degree with below experience.
Digital Marketing Specialist with strong experience in SEO, performance marketing, social media marketing, and AI-driven marketing. The right person will be comfortable managing clients, owning strategy, and delivering measurable growth.
Responsibilities:
- Plan and execute full-funnel digital marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads
• Lead SEO strategy including keyword research, on-page optimization, technical improvements, and high-quality link earning
• Build and manage email marketing campaigns including automation flows, segmentation, and performance tracking
• Execute AI and LLM-driven SEO initiatives such as programmatic content creation, intelligent clustering, and topic authority building
• Plan and manage social media campaigns with analytics-driven decision making
• Use AI tools for campaign optimization, audience insights, content generation, and reporting
• Manage client communication end-to-end with clear strategy presentations and performance reviews
• Track KPIs, manage budgets, and deliver weekly and monthly campaign reports
• Work closely with design, content, and tech teams for seamless execution
Skills and Experience- 4+ years of proven experience in Digital Marketing
- Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads
- Strong SEO experience with deep understanding of on-page optimization, content strategy, and quality link earning
- Experience in email marketing platforms and automation
- Knowledge of LLM and AI-driven SEO and marketing tools
- Strong analytical ability with experience in GA4, Search Console, Tag Manager, Data Studio, and tracking setup
- Excellent communication and client management skills
- Ability to manage multiple projects with ownership and clarity
Nice to Have- Work experience in a digital agency environment
- Basic conversion optimization, landing page and CRO understanding
- Knowledge of design and content workflows
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