Digital Marketer Feb 2026

Job Title: Digital Marketer

Department: Marketing & E-commerce
Industry: Fashion / Clothing (E-commerce)
Location: Karachi
Employment Type: Full-time

Job Summary

We are seeking a creative and performance-driven Digital Marketer to plan, execute, and optimize online marketing campaigns to drive traffic, conversions, and brand awareness for our e-commerce fashion brand. The ideal candidate will be responsible for managing paid ads, organic growth, and digital strategies to increase online sales.

Key Responsibilities

• Plan, execute, and manage paid campaigns on Meta (Facebook & Instagram), Google Ads, and TikTok (if applicable)
• Optimize campaigns for ROAS (Return on Ad Spend), conversions, and sales
• Manage website traffic and conversion optimization (CRO)
• Coordinate with creative and content teams for ad creatives and copy
• Analyze performance using Google Analytics, Meta Ads Manager, and other tools
• Manage product catalog feeds and tracking pixels (Meta, Google, TikTok)
• Develop and execute email and WhatsApp marketing campaigns
• Research competitors and market trends
• Prepare weekly and monthly performance reports
• Support new product launches and promotional campaigns

Required Skills & Competencies

• Strong understanding of performance marketing and e-commerce funnels
• Hands-on experience with Meta Ads, Google Ads, and tracking tools
• Knowledge of SEO, SEM, and social media marketing
• Basic understanding of Shopify or similar platforms
• Analytical mindset with data-driven decision-making
• Creative thinking and copy sense for ads

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field (preferred)
• 2–4 years of experience in digital marketing (e-commerce preferred)
• Proven track record of driving online sales through paid and organic channels

Tools & Platforms (Preferred)

• Meta Ads Manager
• Google Ads & Google Analytics
• Shopify
• WhatsApp Business API (a plus)
• Canva, basic Adobe tools (a plus)

Salary & Benefits

• Market competitive (based on experience)

Job Type: Full-time

Education:

• Bachelor's (Preferred)

Experience:

• relevant digital marketing : 3 years (Required)

Location:

• Karachi (Required)

Work Location: In person