Digital Marketing

About the Role

We are seeking a creative, data-driven Digital Marketing Specialist to lead and execute our online marketing efforts. This role will be responsible for developing, implementing, and optimizing digital campaigns across multiple platforms to increase brand awareness, generate leads, and drive customer engagement.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels (Google Ads, Meta Ads, LinkedIn, TikTok, Email Marketing, etc.).
• Manage SEO and SEM strategies to improve website traffic, keyword ranking, and conversion rates.
• Oversee social media strategy and content calendar to grow community engagement and brand presence.
• Create, test, and analyze paid campaigns (PPC, display ads, retargeting).
• Monitor and report on campaign performance using analytics tools (Google Analytics, Meta Business Suite, HubSpot, etc.).
• Collaborate with content, design, and sales teams to ensure consistent messaging across all digital touchpoints.
• Stay updated with digital marketing trends, tools, and best practices.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–4 years of proven experience in digital marketing (agency or in-house).
• Strong knowledge of SEO, SEM, PPC, email marketing, and social media platforms.
• Experience with analytics & marketing tools: Google Analytics, Google Ads, Meta Ads Manager, HubSpot, or similar.
• Strong copywriting and content creation skills.
• Ability to analyze data, generate insights, and optimize campaigns for ROI.
• Excellent communication and project management skills.

What We Offer

• Competitive salary + performance-based incentives.
• Career growth opportunities and ongoing professional development.
• A creative, supportive, and collaborative work environment.
• Exposure to exciting projects and the latest marketing technologies.

Job Types: Full-time, Part-time, Permanent, Temporary, Contract, New grad

Application Question(s):

• How many years of experience do you have in digital marketing?
• Have you previously managed paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads)?
• Which digital marketing channels do you have hands-on experience with?
• Which marketing tools are you most comfortable using?
• What's your nationality ?