Senior Marketing Officer

Job Description

The Senior Marketing Officer will lead and execute the marketing strategy for Texas Chicken and Little Caesars Pizza in Bahrain. The role involves planning, implementing, and analyzing brand campaigns, promotions, digital initiatives, and local store marketing to drive sales growth, enhance customer engagement, and maintain brand consistency in line with franchise guidelines.

Location: Bahrain
Reports to: Marketing Manager

Key Responsibilities

• Develop, execute and discuss annual marketing plans for both brands in alignment with business objectives and franchise standards, with the Marketing Manager.
• Coordinate with global and regional brand teams to ensure compliance with brand guidelines.
• Plan and manage seasonal campaigns, product launches, and promotional activities.
• Monitor competitor activity and market trends to recommend innovative initiatives.
• Oversee digital marketing campaigns, including social media and content creation.
• Identify, negotiate, and manage partnerships with local influencers
• Ensure influencer content aligns with brand values, campaign objectives, and franchise guidelines.
• Track and report influencer campaign performance (reach, engagement, ROI).
• Support operations teams in driving sales through targeted promotions and store level campaigns.
• Ensure effective in store branding, signage, and point-of-sale marketing materials.
• Enhance customer experience through loyalty programs, surveys, and feedback initiatives.
• Build relationships with media, influencers, and brand partners.
• Prepare and manage the marketing budget for both brands.
• Provide regular performance reports to management (sales impact, campaign effectiveness, competitor benchmarking).
• Ensure cost efficient execution of campaigns.

Qualifications & Skills

• Bachelor’s in Marketing (Master’s preferred).
• 3 - 5 years of marketing experience, ideally within the QSR and F&B
• Strong knowledge of digital marketing, social media, and customer engagement strategies.
• Experience in campaign management, brand activation, and marketing analytics.
• Excellent communication, presentation, and negotiation skills.
• Strong team collaboration with cross functional departments (Operations, Finance, HR, Agencies).

Strictly looking for talents within Bahrain**

What We Offer

• Opportunity to work with two globally recognized QSR brands.
• Career growth in a dynamic and fast growing F&B group.

Job Type: Full-time

Pay: From BD500.000 per month