Digital Marketing Analyst

Citypeak Marketing is looking for a highly motivated and analytical individual to join our team as a Digital Marketing Analyst. If you have a passion for data-driven marketing, managing digital paid advertising campaigns, setting up conversion tracking and data reports - then we want to hear from you!

Position Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 4+ years of digital marketing experience
• 2+ years of experience in Google Analytics & Google Ads + Meta Ads
• Experience with conversion tracking, paid ads, data reporting, link building, content management systems and website editing (i.e. Squarespace, Wix, WordPress)

Role Responsibilities

• Conversion Tracking GA4 and GTM
• Looker Studio Reports
• Paid Ads Management (Google + Meta)
• Website Editing
• Link Building
• Monthly Reports
• Occasional Client Meetings

1) Conversion Tracking and Reporting:

• Track and report on KPIs for digital marketing initiatives, providing insights and recommendations for optimization.

• Set up Client Accounts for Google Analytics 4 (GA4) tracking and Google Tag Manager (GTM).

• Leverage Google Analytics (GA4), Google Docs & Sheets, and Looker Studio to create reports and dashboards.

• Create & present (occasionally) monthly paid advertising performance reports including high-level overviews and recommendations.

2) Paid Advertising Management:

• Expertise with Google Ads and Meta Ads (Facebook & Instagram). Experience with LinkedIn ads.

• Ensure all campaigns are delivered on time, within budget, and optimized for maximum performance.

• Successfully run paid advertising campaigns through: A/B testing, budget spend efficiency, campaign type, ad groups, keywords management, negative keywords, content writing, keywords, targeting, sitelinks, assets, and more.

• Plan and oversee budgets for dedicated digital marketing projects and activities, ensuring cost-effective execution.

• Recommend data-driven insights to improve conversion rates and overall marketing performance.

• Actively monitor and routine optimization of active campaigns

3) Website Editing:

• Manage the execution of digital marketing campaigns across multiple channels, including paid media, paid social media, website editing, and SEO.

• Update content in collaboration with the Marketing team and improve technical function through Site Audits.

• Build and implement lead forms.

• Brief knowledge of coding (inserting tracking code).

4) Link Building:

• Assist with link building activities including: identifying niche articles, adding relevant text, creating articles, and keyword research.

• Identify new domain opportunities and negotiate with website owners on pricing.

5) Client Meetings:

• Join client meetings as needed to report on ads performance and review recommendations.

• Strong analytical skills with the ability to interpret ad performance data, optimize campaigns, and report insights to stakeholders.

Specialized Skills / Other Requirements

• Proven track record of leading and managing digital marketing initiatives, including website and platform development, as well as campaigns supporting new product launches and ongoing marketing efforts.
• Demonstrated expertise in digital marketing competencies such as data analytics management, SEM/SEO, with a proven ability to run campaigns that deliver measurable and impactful results.
• Strong analytical skills: adept at analyzing and interpreting digital campaign results to generate insights and develop effective digital marketing strategies and tactics.
• Knowledge and experience with content management systems, PPC advertising tools, and analytics platforms (e.g., Google Analytics, Google Ads Campaign Manager).
• Excellent written communication, presentation, interpersonal, and persuasion skills.
• Strong project management skills: capable of managing multiple projects both independently and as part of cross-functional teams.
• Strong problem-solving and critical thinking skills.
• Self-motivated and diligent in completing deliverables.
• Ability to create innovative, compelling, and effective campaigns within the constraints of a regulated industry.

Job Type: Part-time

Pay: $20.00 per hour

Expected hours: 10 – 20 per week

Benefits:

• Flexible schedule

Work Location: Remote