Digital Marketing Analyst

Job Purpose

Duties for the Digital Marketing will include campaign management, setting up conversion pixels to track campaign ROI.

Duties and Responsibilities

• Administration of Email Marketing (experience in oracle Eloqua), SMS & digital marketing platforms (Facebook business manager, Google Ads & other Google Tools)
• Execute email marketing campaigns, nurturing campaigns, web form creation processing & landing page creation.
• Data management and segmentation for all digital marketing campaigns.
• Collating and analyzing data from all Digital Marketing Channels to track ROI.
• Providing actionable insight into marketing teams.
• Set-up marketing channel tracking using Google Analytics/ Google Tag Manager.
• Perform website audits and SEO.
• Coordinate with media agencies to monitor ongoing digital/ social advertisements.
• Providing campaign best practice support, guidance and training to Marketing.

Qualifications

• Qualification in business, and/or marketing management degree or related disciplines, with a minimum of 2 years' experience.
• At least 2 years' relevant experience in an agency or in-house UAE/GCC experience preferred.
• Fluency in both spoken and written English.
• Good level of competency Oracle Eloqua.