Digital Marketing Analyst

The Division:

Enspire for Enterprise (EFE) is a Franchise Digital Marketing Agency, that has partnered with over 100 Multi-Location and Franchise Networks to Support thousands of locations worldwide. EFE helps build their brands, grow their business, and engage their customers while providing actionable reports and analytics.

Division's Link: https://enspireforenterprise.com/

The Position:
Our Digital Marketing Analyst leverages both quantitative analysis and creative problem-solving skills to meet and exceed performance goals for network businesses of all sizes in many different verticals. Digital Marketing Analysts understand that our business needs to deliver strong, quantifiable marketing performance to our clients and balances that with exceptional communication skills while messaging performance trends and optimizations to people of all experience levels. As a member of the Performance team, you can join an organization with explosive growth projections and a strong commitment to result driven client satisfaction.

Essential duties and Responsibilities:

• Manage aspects of PPC campaign setup and optimization, including: keyword/campaign selection and modification, targeting analysis, account setup (anywhere from 1-500 accounts) and network performance analysis.

• Find, research and handle performance and account setup issues across client accounts to ensure strong PPC performance.

• Understand and strive to improve our nuanced product set that is leveraged to create/maintain uniform PPC campaigns for our clients at scale.

• Partner with senior analyst to deliver both account and relationship level performance insights.

• Keep abreast of latest PPC and SEO products, services, information and trends.

Job Qualifications/Experience Required:

• 1 or more years of paid search marketing (PPC, Display, etc.).

• Bachelor's degree preferred.

• Certified Google Advertising Professional (basic and advanced) is a strong plus.

• Strong Excel skills: formula creation, pivot tables, graphing/charts.

• Organized self-starter who can work independently, execute quickly and move to the next task.

• Strong project management and prioritization skills.

• Attention to detail.

• Ability to drive consistently high-quality work under tight timeframes.

• Strong interpersonal, written and verbal communication skills.

  
  
  This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.
  
  Job Timings: 4:00 PM - 1:00 AM Pakistan Time