Digital Marketing and Social Media

Digital Marketing & Social Media Job Summary

We are seeking a dynamic and innovative Digital Marketing & Social Media to drive our online presence and elevate our brand across digital and social platforms. In this role, you will develop and execute comprehensive digital and social media marketing strategies that increase brand awareness, boost engagement, drive conversions, and grow our customer base. You will play a key role in shaping our voice across social media channels while leveraging data, creativity, and emerging trends to deliver impactful campaigns. This paid position offers an exciting opportunity to shape the digital and social footprint of a forward-thinking organization committed to excellence and growth.

Responsibilities

• Develop, implement, and optimize multi-channel digital marketing campaigns across social media, search engines, email, and display advertising.
• Plan, create, and manage engaging social media content and campaigns across platforms including Facebook, Instagram, and LinkedIn
• Oversee day-to-day social media management, including content calendars, posting schedules, community engagement, and brand voice consistency.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic.
• Manage content creation for social media posts, email newsletters, and landing pages to support marketing objectives and audience engagement.
• Monitor, analyze, and report on social media and digital campaign performance, adjusting strategies to maximize engagement and ROI.
• Use Google Ads, Google Analytics, SEM (Search Engine Marketing), and Google AdWords to track performance and refine campaigns.
• Utilize Canva as an avenue for digital creations.
• Implement conversion optimization strategies on websites built with content management systems to improve lead generation.
• Leverage marketing automation tools to nurture leads through personalized email and social remarketing campaigns.
• Analyze performance data using analytics tools or SQL to identify trends, measure success metrics, and inform future marketing initiatives.
• Support e-commerce and brand growth initiatives by integrating performance marketing and social commerce strategies.

Qualifications

• Bachelor’s degree in Social Media, Digital Marketing, Marketing, Communications, or a related field required.
• Proven experience in digital marketing and social media marketing, with hands-on experience managing brand accounts and paid social campaigns.
• Strong understanding of SEO, SEM, Google Ads, Google Analytics, and social media analytics tools.
• Proficiency with content management systems such as WordPress, and familiarity with HTML, CSS, and JavaScript for basic website optimization.
• Skilled in content creation, copywriting, and graphic design using Canva, etc.
• Experience with social media advertising platforms such as Facebook Ads Manager, and social media scheduling/management tools.
• Knowledge of conversion rate optimization and audience targeting strategies to improve campaign performance.
• Strong analytical skills with the ability to interpret digital and social performance data to guide decision-making.
• Excellent written and verbal communication skills with a creative, trend-aware mindset.
• Ability to work independently and collaboratively in a fast-paced environment while managing multiple projects and deadlines.

Join us as a Digital Marketing & Social Media Specialist and be at the forefront of innovative digital and social strategies that propel our brand forward.

Pay: $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person