Digital Marketing Assistant

We’re seeking a creative and detail-driven Marketing Assistant to support our fashion brand’s digital and performance marketing efforts. You will play a vital role in amplifying brand visibility and driving conversions through strategic social media, email campaigns, and paid advertising.

Key Responsibilities

Social Media Management

• Handle daily operations of social media platforms, content planning, scheduling, posting, and community engagement
• Support creative storytelling aligned with brand identity and campaign themes
• Track and analyze engagement metrics, adjust tactics for better performance Growth

Email Marketing

• Collaborate on ideation, execution, and optimization of email campaigns (e.g., product releases, newsletters, promotions).
• Use platforms to manage lists, segmentation, A/B testing, and campaign monitoring.

Performance Ad Marketing

• Assist in setting up and managing paid campaigns across platforms (Meta, Google Ads, etc.).
• Monitor key metrics such as CPC, CPA, ROAS, and provide actionable optimization insights.

Campaign Strategy & Analysis

• Contribute to campaign planning—from ideation through execution to performance review. Keep campaign calendars organized and aligned.
• Gather and interpret performance data (social, email, ads), prepare reports, and recommend improvements.

Cross-Functional Support & Brand Alignment

• Work alongside the creative team to ensure brand consistency across all digital touchpoints.
• Coordinate with influencers, photographers, and internal teams to deliver timely assets and campaigns.
• Administrative Coordination
• Maintain marketing materials, campaign schedules, media lists, and asset libraries
• Support smaller-scale activations—possibly events, product launches, or store campaigns.

Qualifications & Skills

• Experience: 3+ years in fashion, lifestyle, or eCommerce marketing roles, with practical knowledge of digital marketing and performance advertising.
• Digital & Technical
• Proficient in managing social platforms, designing content and using scheduling tools such as Sprout Social
• Hands-on experience with email marketing platforms
• Familiarity with performance advertising and tracking ad metrics
• Comfortable with creative tools—Adobe Suite, Canva, or similar
• Analytical: Ability to interpret campaign data, identify trends, and provide optimization strategies
• Communication: Strong written and verbal skills in English
• Organization & Detail: Excellent multitasking and project coordination skills, with great attention to consistency and timeline management
• Education: Bachelor’s in Marketing, Communications or related field preferred.

Job Type: Full-time

Pay: From AED8,000.00 per month