Digital Marketing Assistant

Digital Marketing Manager Assistant– IT Hardware Department:

Marketing

Industry:

IT Hardware (Servers, Storage, Networking, Laptops, Desktops, Components, Accessories)

Job Summary:

We are seeking a results-driven Digital Marketing Manager to lead and execute digital marketing strategies for our IT hardware business. The role involves driving online visibility, generating B2B/B2C leads, managing campaigns, and optimizing digital channels to increase revenue and brand presence.

Key Responsibilities:1. Digital Strategy & Campaign Management

• Develop and implement digital marketing strategies aligned with business goals.
• Plan and execute paid campaigns (Google Ads).
• Manage product promotions for IT hardware products (servers, networking equipment, laptops, etc.).
• Monitor campaign performance and optimize for ROI.

2. Lead Generation & Performance Marketing

• Generate B2B and B2C leads through digital channels.
• Manage PPC campaigns and retargeting strategies.
• Optimize landing pages and conversion funnels.
• Work closely with sales teams to improve lead quality.

3. SEO & Content Marketing

• Lead on-page and off-page SEO strategies.
• Manage product listings, blogs, technical content, and case studies.
• Conduct keyword research related to IT hardware products.
• Improve website ranking and organic traffic.

4. Social Media & Branding

• Manage LinkedIn, Facebook, Instagram, and YouTube channels.
• Build brand presence in IT hardware and enterprise solutions space.
• Create and manage content calendars.

5. Analytics & Reporting

• Use tools like Google Analytics, Search Console, SEMrush, etc.
• Prepare monthly performance reports.
• Track KPIs: CTR, CPC, CPL, ROI, conversion rate.

Required Skills:

• Strong knowledge of IT hardware products.
• Expertise in Google Ads.
• SEO & SEM knowledge.
• Email marketing tools
• Marketing automation knowledge.
• Basic understanding of CRM systems.
• Analytical mindset and data-driven decision making.

Qualifications:

• Bachelor’s degree in Marketing, Business, IT, or related field.
• 2-3 years of digital marketing experience (IT hardware preferred).
• Google Ads

Experience Preference:

• Experience in B2C lead generation for enterprise hardware.

KPIs:

• Lead generation numbers
• Cost per lead (CPL)
• Website traffic growth
• Conversion rate
• ROI on paid campaigns
• Marketplace sales growth

Job Type: Full-time

Pay: Rs80,000.00 - Rs120,000.00 per month

Work Location: In person