Digital Marketing Coordinator

The Popal Group (TPG) is a growing family-driven boutique hospitality group setting The Popal Group (TPG) is a growing family-driven boutique hospitality group setting the standard for DC dining through ambitious restaurant concepts. We are currently seeking a Digital Marketing Coordinator to drive our online presence and brand storytelling. The ideal candidate has a deep love of restaurants, is obsessed with the algorithm, and knows their way around a camera. We are looking for someone who is excited to build a robust social media brand, tell compelling stories, and grow with us as our group expands.

Key Responsibilities

Social Media & Content Creation

• Implement and manage social media strategy for current and future restaurants in alignment with the broader company PR and marketing strategy.
• Create and manage a dynamic content calendar across all platforms (Instagram, TikTok, Facebook, LinkedIn, X, YouTube Shorts).
• Build and maintain a robust content library of high-quality photos and videos captured at restaurants, events, and behind-the-scenes (BTS) moments.
• Produce and edit video content (short-form and long-form) for social channels, website, and internal use.
• Develop engaging “Behind the Scenes” content to showcase chefs, staff, and the creative process at each restaurant.
• Regularly update and refresh menus and ensure online listings reflect current offerings.
• Collaborate with chefs, managers, and marketing/PR partners to brainstorm creative content ideas.

Analytics, Engagement & Growth

• Define KPIs and track performance, engagement, reach, and ROI of social campaigns.
• Monitor trends, competitor activity, and algorithm changes to adjust strategies proactively.
• Manage and respond to comments, DMs, and tagged posts in brand voice, escalating customer service requests to appropriate teams.
• Research and engage with industry professionals, media outlets, and local influencers to strengthen brand reach.

Graphic Design & Branding

• Lead visual branding efforts across digital and print, ensuring brand consistency across all platforms.
• Create compelling graphics for social media, newsletters, email campaigns, events, and in-house marketing collateral.
• Design and update promotional materials for seasonal campaigns, menu launches, and special events.

Newsletters & Communications

• Write, design, and distribute internal company newsletters quarterly, highlighting team achievements, upcoming initiatives, and group updates.
• Produce external newsletters for restaurant guests, including event promotions, announcements, seasonal offerings, and special campaigns.
• Publish bi-monthly restaurant news features to keep guests engaged and informed.
• Develop and maintain mailing lists segmented by restaurant and audience type.

Website & Digital Presence

• Maintain and update company and restaurant websites to ensure accurate content, menus, photography, and event information.
• Support SEO optimization and Google business listings to maximize visibility.
• Ensure cohesive integration of content across digital platforms (social, email, website).

Collaboration & Company Growth

• Meet regularly with ownership, restaurant managers, and key stakeholders to ensure accurate, current, and compelling content is in circulation.
• Collaborate with PR agencies/partners to amplify brand storytelling and media exposure.
• Assist with event photography, videography, and digital coverage for launches, media previews, and special dinners.
• Support company growth initiatives by shaping the digital presence for new restaurant openings.

Qualifications

• 2+ years in social media, digital marketing, or content creation (hospitality or restaurant experience a plus).
• Proficiency with content creation tools (Adobe Creative Suite, Canva, Lightroom, Final Cut Pro or similar).
• Strong writing skills for captions, newsletters, and announcements.
• Comfortable with photography and videography (DSLR, mirrorless, or iPhone).
• Passion for food, hospitality, and storytelling.
• Organized, proactive, and able to juggle multiple projects and deadlines.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person