Digital Marketing Coordinator

Overview
Ignite your passion for digital innovation as a Digital Marketing Coordinator! In this dynamic role, you will spearhead the development and execution of comprehensive digital marketing strategies that elevate brand visibility, drive engagement, and boost conversions.

Your creativity and analytical mindset will be essential in managing diverse campaigns across multiple channels, including social media, search engines, email marketing, and e-commerce platforms.

Join us to craft compelling content, optimize online presence, and harness cutting-edge tools to deliver measurable results that propel our brand forward. This paid position offers an exciting opportunity to grow your expertise in a fast-paced, innovative environment committed to excellence.

Location: 1200 Clearlake Rd, Weatherford, FL, / “Hybrid – partial remote work available”
Employment Type: Part-Time to Full-Time available

About Us:
We are a growing integrative functional and longevity clinic, passionate about promoting healthy living and empowering people to feel their best—inside and out. Along with our in-person services, we produce wellness podcasts, host webinars, and offer a curated selection of wellness products designed to support a balanced lifestyle.

We’re looking for a Digital Marketing Coordinator who shares our passion for health and wellness and can help us grow our online presence with creativity, consistency, and heart. This position will also include assisting with marketing events in the community.

What You’ll Do:

• Manage and grow our social media accounts (Facebook, TikTok, Instagram, LinkedIn) with engaging, authentic content.
• Support marketing campaigns for our wellness products, podcasts, and webinars.
• Plan, schedule, and post regular updates across social channels.
• Help with email newsletters, website updates, and basic content creation.
• Collaborate with our team to develop creative ideas that align with our mission and brand.
• Track engagement and performance metrics to help guide strategy.

What We’re Looking For:

• Reliable and self-motivated — you take initiative and get things done on time.
• Experience managing business social media accounts (Facebook, Instagram, LinkedIn).
• Strong written and visual communication skills.
• Ability to work both independently and as part of a supportive, collaborative team.
• Trustworthy, organized, and detail-oriented.
• A genuine interest in health, wellness, and helping others live well.

Bonus Skills (Nice to Have):

• Experience with Canva, Constant Contact, Shopify, and similar tools.
• Familiarity with podcast or webinar promotion.
• Basic knowledge of digital advertising.

Why You’ll Love Working With Us:

• Flexible schedule and some remote work options.
• Supportive, friendly team that values balance and authenticity.
• Opportunity to make a real impact in people’s wellness journeys.

Responsibilities

• Develop and implement integrated digital marketing campaigns across social media platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and audience engagement.
• Manage content creation for websites, blogs, email newsletters, and social media posts using content management systems like WordPress and other platforms.
• Utilize SEO tools and conduct keyword research to optimize website content for search engines (SEO) and improve organic rankings.
• Monitor campaign performance using analytics tools such as Google Analytics and SEMrush; analyze data to refine strategies for maximum impact.
• Execute paid advertising campaigns through Google Ads (including Google AdWords), Facebook Advertising, and other performance marketing channels to generate leads and conversions.
• Collaborate with design teams to produce visually appealing graphics using Adobe Photoshop, Adobe Creative Suite, and graphic design principles that align with campaign goals.
• Implement conversion optimization techniques on landing pages and websites by applying A/B testing, user experience improvements, and marketing automation tools.
• Manage email marketing campaigns by segmenting audiences, crafting compelling copy, scheduling sends, and analyzing open/click-through rates for continuous improvement.
• Stay updated on the latest trends in digital marketing—including SEM strategies, social media management best practices, e-commerce tactics—and incorporate innovative approaches into campaigns.
• Support the integration of HTML, CSS, JavaScript, and SQL where necessary to enhance website functionality or track campaign data effectively.
• Coordinate with cross-functional teams to ensure consistent messaging across all digital channels while maintaining brand integrity.

Requirements

• Proven experience in digital marketing or related roles with a strong understanding of SEO tools, SEM strategies, social media marketing, and analytics platforms like Google Analytics.
• Proficiency in content management systems such as WordPress; familiarity with HTML/CSS/JavaScript is a plus.
• Hands-on experience with Google Ads (including Google AdWords), Facebook Advertising, marketing automation platforms, and email marketing tools.
• Skilled in content creation—copywriting for web and social media—and graphic design using Adobe Photoshop or Adobe Creative Suite.
• Knowledge of keyword research techniques and conversion optimization strategies to maximize campaign ROI.
• Ability to analyze data from various sources (SQL knowledge is advantageous) to inform decision-making processes.
• Strong project management skills with the ability to multitask effectively in a fast-paced environment while meeting deadlines.
• Excellent communication skills coupled with a proactive attitude toward learning emerging digital trends. Join us as a Digital Marketing Coordinator to harness your creativity and analytical prowess! Be part of a vibrant team dedicated to pushing boundaries in digital innovation while advancing your career through continuous learning and impactful work—all within a supportive environment that values your contributions.

Job Types: Full-time, Part-time

Pay: From $40,000.00 per year

Expected hours: No more than 30 per week

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off

Work Location: Hybrid remote in Weatherford, TX 76086