Digital Marketing Coordinator

Duvel Moortgat is internationally recognized as a leader in the high-end beer segment and is the fourth largest craft brewery by volume in the United States. The Duvel Moortgat family includes Duvel USA, Boulevard Brewing Company, and Brewery Ommegang. Our beers and cocktails are built by our people, who are bound together by a devotion to our products and customers. We offer a competitive salary, employee bonus, medical/dental, 401k, educational assistance, parental leave, and other wonderful employee perks and benefits!

SUMMARY

At Duvel USA we’re in the business of brewing great beers, and beverages, and creating connection. The primary role of the Digital Marketing Coordinator is to develop content and support strategy for various digital marketing channels under the Duvel USA Craft Beer umbrella (Boulevard Brewing Co., Brewery Ommegang, Duvel Imports), while communicating with customers daily to provide a top-notch online experience for beer and beverage fans.

OUR IDEAL CANDIDATE

• Has a passion for the beverage industry, storytelling, an unrelenting drive, an eye for detail, a desire to win and a good sense of humor
• Has a creative eye, and experience in photography, videography, and content creation.
• Stays on top of digital trends and evolving digital and social media tactics, and interest and/or experience with influencer marketing
• Can work quickly and on the fly, while delivering quality work and prioritizing deadlines
• Has a knack for writing, from blog posts to captions, to scripts, and everything in-between.

KEY RESPONSIBILITIES

• In partnership with the Digital Engagement Manager, develop social strategy and maintain the editorial calendar, ensuring it aligns with Duvel USA’s overall content strategy, campaign focuses, and beer release timelines
• Create and develop engaging brand photography and video content for multichannel use across digital, website, social media, e-commerce, retail POS, and trade marketing platforms
• Partner with Digital Marketing Manager to execute day-to-day management of brand social media channels (including evening and weekend community management), including content scheduling, community engagement and responding to inquiries. Build brand community by creating authentic connections with fans. Identify opportunities in user-generated content and leverage it on behalf of the brand.
• Communicate with followers on social media channels including Facebook, Instagram, Threads, TikTok, YouTube, and other emerging platforms. Work closely with digital and brand leadership to support digital brand strategy, maintaining consistent social voice and offering timely, educated responses when customer service needs arise.
• Follow strategic direction from digital and brand leaders to execute day-to-day website content updates
• Collaborate with brand and digital leaders on strategy and creation of paid digital ad sets. Produce content for monthly digital advertising across various platforms, sizing for Meta’s feed and story. Includes some animation and graphic design, with assets being exported in various proprietary formats for internal use and external viewing.
• Collaborate with brand and digital leaders on e-mail marketing strategy. Maintain a regular cadence for scheduling, creating and publishing e-blasts to multiple audience lists.
• Collaborate with brand and digital leaders and external agencies on influencer marketing campaigns, including influencer research and partnership coordination
• Responsible for uploading, backing up and organizing content into shared folders for cross-functional use
• Travel and work nights/weekends as needed/requested by brand leadership to capture content and provide social media coverage for key events.

KNOWLEDGE, EXPERIENCE AND ABILITIES REQUIRED

• Bachelor’s Degree
• At least 1-2 years of relevant marketing experience
• Embrace the Duvel Moortgat values: Passion, Quality, Sustainability, & Integrity
• Exceptional written and verbal communication skills
• Comfortable behind a camera, with experience creating photo and video content
• Ability to collaborate and work well with management, peers, and across functions
• Proficiency in Microsoft Excel, Outlook, Word, and Power Point; Adobe Creative Suite, Wordpress or other comparable programs, MailChimp, Adobe Rush, Capcut, Edits

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

PHYSICAL REQUIREMENTS

• Continuous use of hands and fingers for typing, using a mouse, and operating office equipment
• Frequent requirement to remain in a seated position for extended periods during the workday
• Frequent communication with colleagues, management, and external parties via phone, video conferencing, and in-person meetings
• Occasional need to stand or walk within the office environment
• Occasional lifting and carrying (up to 10-15 lbs)