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Digital Marketing Coordinator
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Position Title: Digital Marketing Coordinator
Reporting To: Brand Manager
Location: Bristol, WI (on-site)
Status: Exempt
ESCALADE
Escalade is a publicly traded leader in sports and recreation, with over 100 years of innovation across iconic brands like Goalrilla, STIGA, Bear Archery, ONIX, Brunswick Billiards, and more. Headquartered in Evansville, Indiana, we design, manufacture, and distribute sporting goods that bring families and communities together through active play.
Brunswick Billiards, part of Escalade Sports, has been a trusted name in recreation since 1845, crafting some of the world’s finest pool tables, game room furniture, and indoor recreation products. With nearly two centuries of heritage and innovation, Brunswick has set the standard for craftsmanship, design, and playability in billiards and beyond.
Today, Brunswick Billiards continues to blend tradition with innovation—bringing families and friends together through beautifully designed, high-quality products built for both performance and enjoyment. As part of Escalade’s diverse portfolio of sporting and recreational brands, Brunswick Billiards thrives on excellence, teamwork, and a passion for play.
Explore more at Escalade, Inc., Escalade Sports, follow us on Facebook, Instagram, YouTube, and LinkedIn.
Position Overview
We are seeking a detail-oriented and highly organized Digital Marketing Coordinator to support the Brand Manager in executing and analyzing digital marketing initiatives across multiple platforms. This role is responsible for managing product data, optimizing eCommerce performance, supporting social media and email marketing efforts, and contributing to digital advertising and content creation. The ideal candidate is a strong writer with a keen eye for detail, a passion for digital marketing, and the ability to thrive in a collaborative, fast-paced environment.
Key Responsibilities
Reporting To: Brand Manager
Location: Bristol, WI (on-site)
Status: Exempt
ESCALADE
Escalade is a publicly traded leader in sports and recreation, with over 100 years of innovation across iconic brands like Goalrilla, STIGA, Bear Archery, ONIX, Brunswick Billiards, and more. Headquartered in Evansville, Indiana, we design, manufacture, and distribute sporting goods that bring families and communities together through active play.
Brunswick Billiards, part of Escalade Sports, has been a trusted name in recreation since 1845, crafting some of the world’s finest pool tables, game room furniture, and indoor recreation products. With nearly two centuries of heritage and innovation, Brunswick has set the standard for craftsmanship, design, and playability in billiards and beyond.
Today, Brunswick Billiards continues to blend tradition with innovation—bringing families and friends together through beautifully designed, high-quality products built for both performance and enjoyment. As part of Escalade’s diverse portfolio of sporting and recreational brands, Brunswick Billiards thrives on excellence, teamwork, and a passion for play.
Explore more at Escalade, Inc., Escalade Sports, follow us on Facebook, Instagram, YouTube, and LinkedIn.
Position Overview
We are seeking a detail-oriented and highly organized Digital Marketing Coordinator to support the Brand Manager in executing and analyzing digital marketing initiatives across multiple platforms. This role is responsible for managing product data, optimizing eCommerce performance, supporting social media and email marketing efforts, and contributing to digital advertising and content creation. The ideal candidate is a strong writer with a keen eye for detail, a passion for digital marketing, and the ability to thrive in a collaborative, fast-paced environment.
Key Responsibilities
- Manage and organize product content—including copy, images, videos, specs, pricing—in Salsify, and publish across Shopify sites and other retail channels.
- Write clear, engaging, SEO-optimized product descriptions and website content aligned with brand voice.
- Maintain and optimize website systems (landing pages, checkout flows) to improve user experience and conversion rates.
- Support promotional activities, including discounted offers and coupon code setup.
- Plan, create, and publish social media content based on the marketing calendar.
- Monitor all social media platforms to drive increased community engagement.
- Collaborate with Product Management to deepen product knowledge and enhance digital assets.
- Work cross-functionally with the Brand Manager, creative teams, and external partners to execute product launches and website updates.
- Participate in ongoing training related to emerging eCommerce and digital marketing trends.
Required Experience
- Bachelor’s degree in Marketing, Advertising, Business, English, Creative Writing, or a related field.
- 3–5 years of copywriting or content writing experience (sporting goods or consumer products preferred).
- 3–5 years of digital marketing and/or data analytics experience desired.
- Strong verbal and written communication skills.
- Exceptional organizational skills and meticulous attention to detail.
- Strong logical reasoning and problem-solving abilities.
- Proficiency in Microsoft Excel.
- Experience with any of the following is a plus:
- Shopify, Salsify, Klaviyo, Optimizely, Facebook Business Manager, AMS, Google Merchant Center, Asana, Jira, ShareASale
- Ability to work collaboratively within a cross-functional team.
- Knowledge of billiards products, industry culture, or professional players/tournaments is a plus.
Why Escalade?
At the Brunswick Billiards Group, you’ll join a team of passionate professionals in a culture rooted in innovation, teamwork, and fun. You'll have the opportunity to grow your career while making an impact in the lives of people who love to play.
Apply Today
Ready to make your mark? Apply today and help us shape the future of recreational sports.
Apply now or learn more at Escalade Careers
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee; other duties may be assigned.
At the Brunswick Billiards Group, you’ll join a team of passionate professionals in a culture rooted in innovation, teamwork, and fun. You'll have the opportunity to grow your career while making an impact in the lives of people who love to play.
Apply Today
Ready to make your mark? Apply today and help us shape the future of recreational sports.
Apply now or learn more at Escalade Careers
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee; other duties may be assigned.
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