Digital Marketing, customer engagement & E-Commerce Coordinator

Job Overview
We’re on the lookout for an energetic and creative Marketing Manager to lead our marketing initiatives and help us connect with audiences around the globe. In this role, you’ll craft compelling campaigns, optimize digital channels, and drive brand growth through innovative strategies. If you’re passionate about digital marketing, enjoy analyzing data to improve performance, and thrive in a dynamic environment, this is your chance to make a real impact. You’ll collaborate with cross-functional teams to develop content, manage advertising efforts, and elevate our online presence. Manage E-commerce sales and shipping of products.

Duties

• Develop and execute comprehensive marketing strategies that align with company goals, focusing on both brand awareness and lead generation.
• Manage digital advertising campaigns across platforms like Google Ads, Facebook Advertising, and SEM (Search Engine Marketing), ensuring targeted reach and optimal ROI.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic through effective content optimization.
• Oversee content creation for websites, blogs, social media channels, and email marketing campaigns to engage diverse audiences worldwide.
• Use analytics tools such as Google Analytics and marketing automation platforms to monitor campaign performance, analyze user behavior, and generate actionable insights.
• Implement conversion optimization techniques to enhance user experience and maximize engagement across all digital touchpoints.
• Manage social media management tools to schedule posts, engage with followers, and grow our online community across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for visual content creation that aligns with branding standards.
• Maintain website content using WordPress or other content management systems (CMS), ensuring up-to-date information and seamless user experience.
• Support B2C marketing efforts by creating targeted campaigns that appeal to clients.
• Leverage HTML, CSS, JavaScript, and SQL knowledge for website updates or troubleshooting when necessary.
• Track industry trends in digital marketing and incorporate best practices into ongoing campaigns for continuous improvement.

Requirements

• Proven experience in digital marketing roles with a focus on SEO tools, SEM campaigns, social media marketing, and analytics platforms.
• Strong skills in Google Ads (AdWords), Google Analytics, Facebook Advertising, and marketing automation tools.
• Proficiency in content creation including copywriting, graphic design (Adobe Photoshop), and video editing is a plus.
• Familiarity with content management systems such as WordPress or similar platforms for website updates.
• Knowledge of HTML, CSS, JavaScript, and SQL for technical website adjustments or data analysis tasks.
• Experience in conversion optimization techniques aimed at increasing engagement and sales performance.
• Ability to analyze data effectively using analytics tools to inform strategic decisions.
• Excellent communication skills for collaborating across teams and presenting campaign results clearly.
• A proactive attitude with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Understanding of e-commerce platforms and performance marketing strategies is desirable but not mandatory. Join us as a Marketing Manager where your creativity meets strategy! Bring your passion for digital innovation to a team dedicated to growth—help us tell our story worldwide while advancing your career in a vibrant environment full of opportunities!

Job Type: Full-time

Pay: $51,576.80 - $62,114.00 per year

Benefits:

• 401(k)

Work Location: In person