Digital Marketing Director

DIHO USA is currently looking for a digital marketing director to work a hybrid position. Our client offers one of the largest and broadest selections of structural steel products. In this position, you'll play a key role as part of the marketing team, working closely with company leadership and sales to expand and optimize our marketing efforts.
Those that apply should have 6+ years of experience in digital marketing and a proven track record at a Business-to-Consumer company of developing and executing successful campaigns and marketing endeavors. You will be responsible for creating and implementing digital marketing strategies across Google, Microsoft, Email/CRM and all social channels to increase brand awareness, generate leads, and drive sales.

The ideal candidate should be very comfortable working autonomously, managing their workload and deadlines without significant direction, and also comfortable working across the organization and closely with the sales team to collect information and inputs from various stakeholders.

Key Responsibilities: Development, Execution, Monitoring, Tracking and Optimization of all Digital Marketing Efforts, Campaigns and Ad

Required qualifications

• Content Creation: In conjunction with another team member that will solely be focused on content creation, you'll work together to develop high-quality content, including ads, blog posts, articles, social media content, and email campaigns.
• Social Media Management:
• Manage and engage with our social media channels to build brand awareness and foster community.
• SEO and SEM: Optimize paid advertising campaigns to improve search engine rankings and drive organic and paid traffic.
• Work together with website support to further optimize our SEO.

Email Marketing: Creation: In conjunction with another team member that will solely be focused on content creation, you'll work together to create and execute effective email marketing campaigns to nurture leads and drive conversions.

• Analytics and Reporting: Track and analyze website traffic, social media metrics, and campaign performance to measure ROI and make data-driven decisions. Share monthly reports with company leadership.
• Stay Updated on Industry Trends: Stay informed about the latest digital marketing trends and technologies to ensure our strategies remain competitive.
• Bachelor's degree in marketing, communications, or a related field

6+ years of experience in digital marketing

• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing
• Ecomm experience preferred
• Proficiency in using digital marketing tools (e.g., Google Analytics, Google Ads, social media platforms)
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Passion for the steel industry is a plus
• Competitive salary and benefits
• Opportunity to be hands-on and lead digital marketing projects

Seniority Level - Director

Skills

• Social Media Marketing
• Google Analytics
• Analytics
• Marketing Campaign Management
• Creative Content Creation
• Reporting & Analysis
• Brand Awareness
• Google Ads
• Email Marketing
• Social Media Advertising
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Bachelor's Degree or at least 4 years of experience at a BTB and/or BTC company.

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Benefits:

• Health insurance
• Paid time off

Work Location: Hybrid remote in Houston, TX 77008