Digital Marketing Director

Overview
We are seeking a highly skilled and innovative Digital Marketing Director to lead our digital marketing initiatives. The ideal candidate will possess a deep understanding of various digital marketing strategies and tools, with a proven track record in driving brand awareness, engagement, and conversion through effective online campaigns. This role requires a strategic thinker who can analyze market trends and consumer behavior to develop comprehensive marketing plans that align with our business objectives.

Responsibilities

• Develop and implement digital marketing strategies to enhance brand visibility and drive traffic across all digital channels.
• Oversee SEO efforts, including keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
• Manage social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to foster community engagement.
• Utilize Google Ads and SEM strategies to optimize paid search campaigns for maximum ROI.
• Lead content creation efforts, ensuring high-quality copywriting and graphic design that resonates with target audiences.
• Analyze performance metrics using Google Analytics to assess the effectiveness of campaigns and make data-driven decisions for continuous improvement.
• Implement email marketing strategies that nurture leads and enhance customer retention through targeted messaging.
• Collaborate with cross-functional teams to ensure cohesive branding across all digital touchpoints.
• Stay updated on industry trends and emerging technologies to keep the company at the forefront of digital marketing innovation.

Skills

• Proficiency in SEO tools and techniques for effective optimization.
• Strong understanding of conversion optimization principles to enhance user experience.
• Experience with social media management and advertising, including Facebook Advertising strategies.
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks.
• Familiarity with WordPress as a content management system for website updates and maintenance.
• Expertise in Google Ads, Google AdWords, SEM, and performance marketing analytics.
• Solid understanding of HTML, CSS, JavaScript, and SQL for technical aspects of digital marketing.
• Strong skills in content creation, copywriting, keyword research, and email marketing automation.
• Experience in B2B marketing strategies tailored for specific target markets.
• Ability to analyze data effectively to inform strategic decisions in e-commerce settings. Join our dynamic team as we continue to expand our digital footprint!

Job Type: Full-time

Pay: $55,792.66 - $67,191.16 per year

Benefits:

• 401(k)
• Paid time off

Work Location: In person