Digital Marketing Director

Job Summary
We are seeking an energetic and innovative Marketing/Social Media Director to lead our brand’s digital presence and marketing strategies. In this dynamic role, you will develop and execute comprehensive marketing campaigns across multiple platforms, harness the power of social media to engage audiences, and drive brand awareness. Your creative vision and strategic insight will elevate our messaging, foster meaningful relationships with our community, and support our overall business growth. This paid position offers an exciting opportunity to shape the voice of a vibrant organization committed to making a lasting impact.

Responsibilities

• Develop and implement integrated marketing strategies that align with organizational goals, emphasizing social media marketing, digital advertising, and branding initiatives.
• Lead content creation efforts including graphic design, photography, video editing, and proofreading to produce compelling visuals and messages.
• Manage social media platforms, schedule posts, monitor engagement, and analyze performance metrics through Google Analytics and web analytics tools.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activity to inform content strategies.
• Oversee social media management across channels such as Facebook, Instagram, Twitter, LinkedIn, and others to maximize reach and engagement.
• Execute targeted advertising campaigns including Facebook Advertising to boost visibility and generate leads or conversions.
• Cultivate relationships with media outlets, influencers, and community partners through public relations efforts to enhance brand reputation.
• Provide support to our outside SEO optimization, including website content and blog posts to improve search engine rankings.
• Track campaign performance using web analytics tools; prepare reports that highlight key insights and areas for improvement.
• Collaborate with cross-functional teams on e-commerce initiatives, ensuring consistent branding across all digital touchpoints.

Qualifications

• Proven experience in social media management, digital marketing, and content creation with a strong portfolio demonstrating successful campaigns.
• Proficiency in Adobe Creative Suite applications such as Photoshop and Illustrator for graphic design purposes.
• Familiarity with social listening tools and web analytics platforms like Google Analytics for data-driven decision-making.
• Hands-on experience with social media advertising platforms including Facebook Ads Manager.
• Strong understanding of SEO principles, keyword research techniques, and web analytics best practices.
• Ability to craft engaging content tailored for diverse audiences while maintaining brand consistency.
• Excellent proofreading skills with attention to detail in all written materials.
• Knowledge of photography and video editing techniques to produce high-quality multimedia content.
• Strong relationship management skills to build partnerships with media outlets, influencers, and community stakeholders. Join us as our Marketing/Social Media Director to energize our brand’s voice! Bring your creativity, strategic thinking, and passion for digital marketing to a role where your efforts will make a real difference in connecting us with our community—and beyond!

Pay: $25.00 - $35.00 per hour

Benefits:

• 401(k) matching
• Flexible schedule
• Paid time off
• Professional development assistance

Work Location: In person