Digital Marketing Exective

Digital Marketing Specialist

A Digital Marketing Specialist creates, implements, and tracks contents for online marketing campaigns to promote a company's products or services, driving traffic and generating leads. Their responsibilities include developing digital content and assets, managing SEO/SEM and social media campaigns, analyzing performance metrics, and reporting on results to stakeholders. Key skills needed for this role are proficiency in Designing, Photography, Content creation, e-commerce content management, SEO, Data analysis, and Strategic planning to build brand awareness and increase sales.

Key Responsibilities

Content Creation:

Produce compelling written and graphic visual content, such as blog posts, ad copy, and social media updates, to engage the target audience.

Search Engine Optimization (SEO):

Perform keyword research and implement SEO strategies to improve organic search rankings and drive website traffic.

Paid Advertising (SEM/PPC):

Manage pay-per-click (PPC) campaigns, optimize ad spend, and monitor performance to maximize return on investment (ROI).

Campaign Management:

Develop, launch, and monitor digital marketing campaigns across various online channels, including social media, search engines, and email.

Data Analysis & Reporting:

Track key performance indicators (KPIs), analyze campaign data using tools like Google Analytics, and report on results to leadership.

Market Research:

Conduct research to identify target audiences, stay updated on industry trends, and understand the competitive landscape.

Essential Skills

Strategic Thinking:

Develop and execute effective digital marketing strategies aligned with business goals.

Technical Skills:

Proficient in Designing (Photoshop, Illustrator, Canva), Photography, SEO, SEM, social media platforms and data analytics tools.

Content & Creative Skills:

Ability to create engaging digital content and visual concepts for marketing activities.

Analytical Skills:

Strong ability to analyze data, interpret performance metrics, and make data-driven optimizations.

Communication Skills:

Excellent written and verbal communication in English language to articulate strategies, craft messages, and report on results.

Education:

Bachelor Degree and Diploma in Digital Marketing.

Job Types: Full-time, Permanent

Pay: From QAR3,000.00 per month